On friday the Lomography gallery store in New York turned back the clock to 1992, in celebration of 20 years of “spreading analog love.” Guests were encouraged to come wearing their favorite ’90’s fashion, and could help themselves to a spread of  late 20th century food staples, such as gushers, fruit-by-the-foot, and pizza bagels. All Lomography products were specially discounted on a 20% sale, while a Tiger Beat themed photo opportunity made for a gratis keepsake. Surrounded by the kitschy, colorful cameras, attendees were also able to grab any camera within arm’s reach to test shoot. The store’s manager, Hans Hendley admitted, “Lomography was never intended to be the success story it is now,” and looks forward to see how the brand continues to adapt with change, while still appealing to the qualities that initiated its popularity. Aside from celebrating 20 years of business, USA Manager, Liad Cohen explained, “this is really a party to say thank you to our community of supporters and fans.” The New York location serves as a multi-purpose space, offering weekly camera workshops, meet ups, and film processing services.

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