A big thanks to our December “Streamline Your Workflow” sponsors –
Remember Adrian Mueller? This Swiss-born, New York-based commercial advertising photographer now has the distinction of being the first winner of our Streamline Your Workflow Contest. For an entire month, Adrian experienced the Phase One IQ 180 and 645DF+ Medium Format Camera System, a free copy of Phase One’s RAW conversion software, C1 Pro Version 7.0, and DF Studio’s cloud-based management and storage. We couldn’t help but be curious to hear a professional review, so we’ve followed up with Adrian to hear about his experience using the Phase One 180 and 645DF+ Medium Format Camera System.
Adrian put his prize to the test, using the camera on two different shoots. Using a macro lens to capture extreme closeups of a tea leaf, Adrian describes, “I couldn’t believe how small of a detail still resulted in a huge file.” With 80 megapixel image quality, the IQ 180 is the “most advanced camera system I’ve ever used,” Adrian says. For his second shoot, a Skol beer ad, Adrian was able to see how the Phase One could handle his signature liquid photography. Creating the form of a beer bottle out of a splash explosion, Adrian explains when he was photographing throwing liquid, “usually, liquid is crystal clear, but the digital back is so big that there is a slight delay from triggering to capturing, so some of the trajectory–the initial fastest point– is missed and the slower part of the movement is caught crisper.” Keep in mind that Adrian always shoots his motion-liquid images with a 7,000th of a second flash duration. He recommends arranging a consultation with Digital Transitions for an introduction, before you begin photographing, and says the plans to rent the Phase One job to job. And coincidentally enough, Adrian is doing just that this week, photographing the world’s smallest needle for a pharmaceutical ad, and concludes, “there’s no doubt that it is the best available.”
As always, we’d like to thank our contest sponsors. With Phase One’s camera equipment, DF Studio’s data asset management software, Gotham Imaging’s exquisite printing–giving each of our winners a 24” x 36” print of their best shot taken with the Phase One IQ camera system–The Streamline Your Workflow contest is a chance to establish your burgeoning photography practice into a viable photography business.