By Janet Alexander.
For those braving the sun-soaked ,sonically-charged full-body experience known as Coachella, you’ll be having the kind of unforgettable time that you may not be able to entirely remember–call it sensory overload. Capturing it all in an equally memorable way, La Sardina Coachella is a limited edition 35mm film Lomography camera that we suspect will become an iconic accessory to the festivities. Custom designed for the “hottest music and arts festival in the United States,” the La Sardina Coachella camera body is etched with a desert scene in homage to the festival’s Indio desert location (duh). With so much going on–my most understated understatement of 2013 so far –the 88 degree wide angle view lens of the La Sardina 22mm lens is a fitting choice for making sure you get more in-frame. The La Sardina’s oxidized bronze body is also just really cool–undoubtedly, a term that attendees will be hearing a lot during the next two weekends, except in the case of the La Sardina, they’re more likely to actually mean it. The camera is also equipped with a flash, since Coachella is one of those music and arts gatherings that can last from sunrise to sunup. At the festival, be on the lookout for the Coachella Boutique, where the La Sardina can be yours for $200. Other specs include .06m-to-infinity focus range, a 36 x 24mm exposure area, and multiple exposures with an independent MX switch. Meanwhile, for the rest of us, there are the Western Edition La Sardina cameras, both of which appear below.