Effective immediately, Hasselblad ceases production of its 503CW model – the last V System camera in the company’s portfolio.  The decision brings an end to over fifty years of evolution of the company’s original camera line. Dr. Larry Hansen, Hasselblad Chairman and CEO said, “Everything has its place in time. The veteran 503CW combined with an extensive V System range of interchangeable lenses and accessories, was the camera of choice for discerning professionals and aspiring amateur photographers for seventeen years. But there has been a substantial decline in demand over the past five years or so and the time has now come for us to reluctantly consign the V System to history. In so doing we would like to thank all the fans and customers for their loyalty and their enthusiasm for our legacy Hasselblad V System.” He added: “Now of course the focus on medium format capture is on our H System – the world’s most advanced camera system. The latest generation cameras represent medium format capture engineering at its most exemplary and are well-placed to secure and underpin the company’s unrivalled reputation for providing highest image quality and craftsmanship. Additionally we are focusing on new products for advanced enthusiasts.” Hasselblad confirmed that the last 503CW has already rolled off the production line. For V system users who now find themselves collectors, the company will continue to provide V System accessories while stocks last.


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