MORPHOLIO 2.0 – Re-imagine the future of presentation, collaboration, and critique in a global community of creatives with seven new tools for the creative world.
Morpholio began as a research project by architects who wanted to build amazing tools for their devices. Then they wondered, what would happen if their focus shifted away from production and addressed the need to cultivate and assess ideas instead. After all, designers have tools that allow them to generate millions of options, but few to help them select the right ones. “Aside from making design production easier, we wanted to know if better tools could make it smarter by integrating the wisdom of crowds and capitalizing on the power of the touchscreen to capture feedback,” says Anna Kenoff, Morpholio Co-Creator.
The Morpholio Project unveils seven new, forward thinking design tools with the launch of Morpholio 2.0, the App Store’s number one portfolio app. the new app re-imagines the portfolio as a design utility, moving it into the era of fast and flexible, at-your-fingertips devices. Morpholio seeks to improve the ways creatives access, share, discuss, and get feedback on their work from a global community. To achieve this, they began studying the way designers communicate, not just through language, but through their eyes and hands as well. Over the past year, the team of architects and programmers collaborated with experts from other disciplines to build a sophisticated and robust design-centric workspace-based on how designers communicate. The result is a set of tools that can be used by anyone from fashion designers, to photographers, architects, automotive designers and even tattoo artists.
It builds on human-computer-interaction research to deliver innovations like a tool for image analytics called “EyeTime” and virtual “Crits” where collaborators can share images, and comment on each other’s work via notes and sketches. Viewer behavior data provides a powerful new kind of feedback, letting you know how your followers are interacting with your work. “These new tools are absolutely integral to the daily workings of any image driven process and have huge implications for both design and artistic practice,” says Co-Creator, Toru Hasegawa.
Morpholio’s cloud-based infrastructure is built from the ground up to maximize creative thinking and easy sharing. Drawing, commenting, sharing and analysis are built into and on top of the portfolio, creating the first completely integrated platform for designers. “Creatives have a rich interaction with each other as well as their own work, which wasn’t being captured by existing software,” says Mark Collins, Co-creator. “With these new tools, Morpholio 2.0 becomes a powerful hub that reflects and amplifies the life of the creative – overflowing and abundant with inspiration, ideas and discussion.”
Seven Tools to Advance the Way You Work and Think:
Portfolio Futures: Your Morpholio – The software begins by transforming the user’s portfolio into a constantly versioning and customizable book of images. Capable of communicating with multiple devices, organizing image collections in a simple and accessible format that makes sharing and presenting work seamless and infinitely flexible.
EyeTime – EyeTime analyzes every image you put in Morpholio from the moment you begin. It captures and records the amount and type of viewing time an image receives. Our eyes don’t simply gather data, but react and are provoked by what they see. Human Behavior Mapping captures that feedback, letting you know not just how many hits an image is getting, but how your followers are interacting with your work.
Crit – Morpholio “Crit” is a virtual space that allows you and as many colleagues as you want to gather around images and provide feedback in different forms including comments and sketches. Set up a critique for your studio, consultants, office, friends or project team.
Trace – Trace, a digital version of tracing paper, allows users to instantly draw on top of imported images, layering comments or ideas to generate immediate, intelligent sketches that are shared as a conversation.
Palettes – Morpholio has collaborated with world-renowned graphic designers and representatives from several industries to create beautiful and highly intelligent color palettes for sketching in the Trace feature. Seventeen palettes including categories such as interior design, automotive design, fashion, architecture, and body art bring range, depth and intelligence to sketches, diagrams, and mark-ups.
Pinup – Pinup is a virtual gallery, curated by both the public and our curatorial team. Pinup your work for feedback and allow others to follow you.
Printables – Printables elevates the Morpholio platform by offering the opportunity to export print ready files. A variety of layout and formatting options allow you to drive the design or receive direction that is based on the feedback your work is getting. Create a project portfolio, notebook, lookbook, album, or any layout in seconds.
Morpholio’s philosophy is that design tools should dis-inhibit designers through freedom and flexibility, and that smart software should be accessible to everyone. By building apps that reinvent the creative processes for the cloud era, we hope to enable designers, artists to create the best work they can. In 2013, Morpholio and Trace were named, “Best Apps” by USA Today, ABC News, Metropolis Magazine, Resource Magazine, ArchDaily and many others. Morpholio 2.0 is now available for download in Apple’s App Store and accessible via MyMorpholio.com.
You can follow Tom Kray on twitter @tomkray
He also has a website www.the-fas.com