Today’s Sony announcement reveals two new products to the Sony Line. The first is an answer to the the iPhone and iPad photographers of the world. Sony’s latest product declares the pocket camera lives on.

The Camera: Sony Cyber-shot HX50V

Sony, Power-shot, Power-shot-HX50V

Sony Power-shot HX50V

This new compact camera is the World’s smallest and lightest 30X optical zoom camera. It boats a 20.4MP, high-resolution image sensor, wifi and improved Optical SteadyShot ™. Already it shows itself to be a serous competitor to mobile photo devices. One of the biggest drawbacks of cellphones for photography, is their inability to zoom. The camera measures a measly 4.4”x2.6”x1.2” in size and weighs less than ten oz. Taking a look inside the camera; at its full 30x zoom the HX50V can stabilize images about twice as well as the HX200V, Sony’s high-zoom camera introduced last year. In keeping with the theme of doubling up, The HX50V will also auto-focus twice as fast as the HV200V. The HX50V features BIONZ processor allowing the camera to capture high-resolution images in all lighting conditions.

The Built in wifi allows for camera control via a smartphone equipped with Sony’s PlayMemories™ Mobile application. Through the application, users can turn their cellphone into a wireless remote for the camera. The wifi also allows users to transfer images and video directly to their smartphone or tablet. For users who don’t like giving up control of their images, The HX50V P/A/S/M/ model dial and a dedicated exposure compensation dial that allows for a great deal of manual control. It also features a Muti Interface Shoe for attaching accessories like a microphone, electronic viewfinder and flash. The Battery in the HX50V has been upgraded to an X-type lithium ion battery, smaller than its predecessors yet able to take four hundred pictures per charge.

In video mode, the camera can deliver Full HD (60p) with video stabilization in Active mode. It is also compatible with TRILUMINOUS Color technology, an expanded range of vivid, ultra-realistic colors that can be viewed when connected to compatible Sony Bravia television.

There are also a number in-camera, creative effects, that can instantly be applied to photos, videos and panoramic images,  including Pop Color, Partial Color, Soft High-Key, among others.

The Cyber-shot HX50V will be Available in May and will retail for around $450.

Sony, Power-shot, Power-shot-HX50V

Sony Power-shot HX50V

Sony Cyber-shot HX50V Tech Specs:

Image Sensor 

Image Sensor: 1/2.3” Exmor R® CMOS sensor

Pixel Gross: 21.1 MP

Effective Picture Resolution: 20.4 MP

Color Filter System: RGB Primary Color filters


Media Type: Optional “Memory Stick Duo” (No movie recording), optional “Memory Stick PRO

Duo” (Mark 2 only for movie recording), optional “Memory Stick PRO-HG Duo”,

optional SD Memory Card (Class 4 or higher), optional SDHC Memory Card (Class

4 or higher)

Color Space: RGB

Still Image Max Effective Resolution: Approx. 20.4 Megapixels

Still Image Size 16:9 16:9 mode: 15M (5,184 x 2,920) / 2M (1,920 x 1,080)

Still Image Size 4:3 4:3 mode: 20M (5,184 x 3,888) / 10M (3,648 x 2,736) / 5M (2,592 x 1,944) / VGA

Panorama Still Image Size Sweep Panorama: 360 (11,520 x 1,080) / HR (10,480 x 4,096) / Wide (7,152 x

1,080/4,912 x 1,920) / Standard (4,912 x 1,080/3,424 x 1,920)

Video Format AVCHD Ver2.0/MP4

Video Mode

AVCHD 60i/60p: 28M PS (1,920×1,080/60p) / 24M FX / 17M FH (1,920×1,080/60i) /

9M HQ (1,440×1,080/60i), MP4: 12M (1,440×1,080/30fps) / 6M (1,280×720/30fps) /

3M VGA (640×480/30fps)

Dual Record Yes

Audio Format AC3(Stereo)

Microphone/Speaker Stereo/mono

Wind Noise Reduction Off / On


Lens Type Sony G

Optical Zoom 30x

Focal Length (35mm equivalent)

Still 4:3: 24-720mm /Movie 4:3: 32.5-975mm(SteadyShot Standard)

32.5-1320(SteadyShot Active) / Still 16:9: 26-780mm / Movie 16:9:

26.5-795mm(SteadyShot Standard) 26.5-1080mm(SteadyShot Active)

Lens Construction 11 elements in 10 groups (including 5 aspheric elements)

Minimum Focus Distance

iAuto: AF (W: Approx. 5cm (0.16 ft.) to Infinity, T: Approx. 200cm (6.56 ft.) to Infinity)

/ Program Auto: AF (W: Approx. 5cm (0.16 ft.) to Infinity, T: Approx. 200cm (6.56 ft.)

to Infinity)

Steady Shot Mode:Active Yes

LCD Display

LCD Type 3.0″ Xtra Fine™ LCD (921K dots)

Brightness Control 5(Bright) / 4 / 3 / 2 / 1(Dark)

Histogram Yes(On/Off)

Grid Display Yes

Focus Control 

AF Modes Multi Point AF/Center Weighted AF/SpotAF/Flexible Spot AF/Manual/Face Tracking


DSC-HX50V/B High zoom digital camera

AF Illuminator Auto / Off

Exposure System 

Metering Modes Multi Pattern / Center Weighted / Spot

Exposure Compensation Plus / Minus 2.0EV, 1 / 3EV step

Scene Mode(s)

High Sensitivity / Soft snap / Soft Skin / Landscape / Night Portrait / Night Scene /

Handheld Twilight / Gourmet / Beach / Snow / Fireworks / Pet mode /Anti-motion

blur/Backlight Correction HDR / Advanced Sports Shooting

ISO Auto / 80 / 100 / 125 / 160 / 200 / 250 / 320 / 400 / 500 / 640 / 800 / 1000 / 1250 /

1600 / 2000 / 2500 / 3200 / 4000*4 / 5000*4 / 6400*4 / 8000*4 / 10000*4 / 12800*4

White Balance Mode

Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent

2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent

Lighting) / Incandescent / Flash / One Push, One Push Set / White Balance Shift

Drive System 

Self-timer Off / 10sec. / 2sec. / portrait1 / portrait2

Shutter Speeds iAuto (4 – 1/4000) / Program Auto (1 – 1/4000) / Aperture Priority (8 – 1/2000) /

Shutter Priority (30 – 1/4000) / Manual (30 – 1/4000)

Burst Mode Approx 10 fps at 20.4MP (Maximum 10 shots)


Flash Modes Auto / Flash On / Slow Synchro / Rear Slow Synchro / Flash Off / Advanced Flash

Flash Coverage

ISO Auto: Approx. 0.25m to 5.6m (0.82 ft. to 18.37 ft.) (W) / Approx. 2.0m to 3.0m

(6.56 ft.. to 9.84 ft.) (T), ISO3200: up to Approx. 7.9m (25.91 ft.) (W) / Approx. 4.2m

(13.78 ft.) (T)

Convence features

Red-Eye Reduction Auto / On / Off

Erase/Protect Erase: Single / Select / Date / Folder / AVCHD Protect: Single / Select / Date /

Folder / AVCHD

Power Save Mode Standard / Max / Off

Advanced Features 

Anti Motion Blur Yes

Sweep Panorama Intelligent Sweep Panorama (360)

Face Detection 8 faces

Smile Shutter™ technology Yes

Image Stabilization Optical SteadyShot™ Image Stabilization with 3-way Active mode

In-Camera Editing

Retouch / Trimming / Red Eye Correction / Unsharp Masking/Still image capture

from Movie / Date view / Slideshow with Music / 3D Viewing Mode / BRAVIA Sync /

Picture Effect (Watercolor, Illustration)

Intelligent Auto Yes

Background Defocus Yes

Superior Auto Yes

Tracking Focus Off / Auto

Blink Detection Yes


Memory Card Slot MS Duo and SD/SDHC compatible

HD Output Micro HDMI

USB Port(s) Multi (AV/USB), Hi-Speed USB (USB2.0)

Weights and Measurements 

Dimensions (Approx.) W x H x D: 4 3/8” x 2 5/8” x 1 9/16” (108.1 x 63.6 x 38.3mm)

Weight (Approx.) 9.6oz (272g)

Weight(Approx) (Main unit only) 8.6oz (246g)


Battery Type LITHIUM ION NP-BX1 3.6V

Battery Capacity 4.5Wh (1240mAh)

Power Consumption (in Operation) Approx. 1.2W

Power Requirements AC 100V to 240V, 50/60 Hz, 70mA


Rechargeable Battery Pack NP-BX1

AC AdaptorAC-UB10

Micro USB cable

Shoulder Strap

Shoe Cap

Instruction Manual



Sony DEv-50V/B

Sony, DEV-50v

Sony DEV-50V/B Tech Specs: 


Camera Type Digital Recording Binoculars

Imaging Sensor

Imaging Sensor 1/3.91’’ (4.6mm) Back-illuminated Exmor® R CMOS Sensor

Pixel Gross 2x Approx. 5430K pixels (3D)/ Approx. 5430K pixels (2D)

Processor BIONZ™ Image processor


Audio Format Dolby® Digital 2ch Stereo

Media Type Memory Stick PRO Duo ™ (Mark 2); Memory Stick PRO-HG Duo ™; Memory Stick

XC-HG Duo™; SD/ SDHC/ SDXC Memory Card (Class 4 or Higher)

Microphone/Speaker Built-in Stereo Microphone

Monoral Speaker

Still Image Max Effective Resolution 20.4 megapixels

Still Image Mode 3D Still Image: Not available / 2D Still Image: JPEG

Still Image Size(Photo Mode)

20.4 megapixels 16:9 (6016×3384)

15.3 megapixels 4:3 (4512×3384)

10.0 megapixels 16:9 (4224×2376)

5.0 megapixels 4:3 (2592×1944)

2.1 megapixels 16:9 (1920×1080)

0.3 megapixels 4:3 (640×480)

Video Format

3D HD:AVCHD format ver.2.0 compatible (1080/60i) :MPEG4-MVC/H.264; 2D

HD:AVCHD format ver.2.0 compatible (1080/60p/60i original format) :MPEG4-


Video Mode 3D HD: Approx. 28Mbps; 2D HD PS: Approx. 28Mbps, FX:Approx. 24Mbps,

FH:Approx.17Mbps, HQ:Approx.9Mbps, LP: Approx. 5Mbps

Video Resolution 3D HD:2x 1920×1080/60i,50i; 2D HD: 1920×1080/60p,50p(PS),

1920×1080/60i,50i(FX,FH), 1440×1080/60i,50i(HQ,LP)


Focal Length (35mm equivalent)

Movie Mode: 49.8-791.2mm (2D:Digital zoom is OFF), 49.8-1645.7mm (2D:Digital

zoom is ON, 33.4-402.0mm (3D)); Photo Mode: 29.8-1647.9mm (16:9), 36.3-

2007.4mm (4:3)

Lens Stabilization Optical SteadyShot™ Image stabilization w/ Active mode (wide (3D)/ Wide to Tele


Lens Type G Lens™

Magnification PHOTO: x0.5-x25

MOVIE: x0.8 – x12 (2D:Digital zoom is OFF) x0.8 – x25 (2D:Digital zoom is ON)

Minimum Focus Distance 3D:Approx. 2m(Wide), Approx. 24m(Tele); 2D:Approx. 1cm (Wide), Approx.80cm

(Tele), Approx.38cm(Tele Macro)


Diopter Adjustment Yes (-3.5 – +3.5)

Eye relief 13.9mm

Field of View 36.9degrees (16:9)

Interpupilary distance 55-75mm

Type 2x 0.5-inch (1.3cm); Color 2,359,296 dots (1024×3[RGB]x768)

Exposure System

Minimum Illumination Standard: 11 lux (1/60 Shutter Speed:60i, 1/50 Shutter Speed:50i)

Convenience Features


Multiple Language Display

Japanese; English; Traditional Chinese; Simplified Chinese; French; Italian;

German; Spanish; Dutch; Russian; Portugese; Greek; Arabic; Persian; Thai; Brazilian;

Portugese; Canadian French; Korean; Turkish; Polish; Czech; Hungalian; Roma;

Indonesian; Malay

Advanced Features

Image Stabilization Optical SteadyShot™ Image stabilization w/ Active mode (wide (3D) / Wide to Tele



BRAVIA® Sync™ Yes


HD Output HDMI Out (micro) (supplied); Composite Video Out (A/V cable (sold separately))

HDMI Terminal Yes (micro)

Headphone Jack Stereo Minijack

Memory Card Slot Memory Stick PRO Duo™ and SD/ SDHC/ SDXC media compatible

Microphone Input Stereo Minijack

SD Output Composite Video Out (AV CABLE(sold separately))

Weights and Measurements

Dimensions (Approx.) Approx. 5 7/8inch x 2 7/8inch x 6 1/4inch (148.5mm x 72.5mm x157.5mm)

Weight (Approx.) Approx. 1lb 10oz (765g) (body only)

Supplied Accessories

Rechargeable Battery Pack (NP-FV70)

AC Adaptor

Power Cord

Operation Guide

HDMI micro) Cable

micro USB Cable

CD-ROM (Manuals for Digital Recording Binoculrars)

Neck Strap

Lens Cap

Large eyecup

Finder Cap

Carrying Case