LinkedIn is a great tool for photographers to use in order to find new clients for their business. This social network is probably the best way to make professional connections with people who are serious about taking their careers to the next level. This website allows you to network with people in your field and also view their connections, which could potentially be made into business acquaintances of yours in the future. There’s also the option for others to endorse you for certain skills, such as photography or Photoshop, which serves as sort of a recommendation for employers to look at when considering you for a photography job. All in all, LinkedIn is a place for people with good credentials to go to show off what they’ve done and for employers to discover their work and offer them jobs that match their skill sets.
2) Agency Access
This website is any photographer’s one-stop for promoting and marketing your brand. The main goal of this site is to help freelance commercial artists, such as photographers or illustrators find new clients. With the marketing services offered by Agency Access, you will be able to make yourself available to buyers of commercial artwork like ad agencies, magazines and corporations. This website is constantly expanding, as they have users all over the world that take advantage of the perks they have to offer, which means this will open you up to several new markets as well.
Socializing with people on social networks is a great way to expand your business clientele. These outlets allow you to join groups or circles (like in Google+) that gather people with the same interests as you. One of the benefits of getting to know other photographers in the field is that you can converse with them on how to find photography jobs in your area or elsewhere. Plus, if one of these photographers is unable to make it to one of their scheduled photo shoots, it’s great to be that available understudy that can fill in at a moments notice. Making these connections with other photographers is important for them and for you, so that these potential jobs are never left without a photographer.
Another way to promote your work to gain a following from those interested in hiring you on these social mediums is by posting your previous work from past clients. Since social media sites like Facebook and Twitter are filled with people who are either friends, acquaintances, family and/or business contacts, chances are if any of those people are in need of a photographer and see your work and like it, they will consider you for their next job. They may also recommend you to one of the people on their friends or followers lists that may need a photographer.
4) Photo Contest Websites
Another way to get exposure on the Internet is by submitting your photos to photography contest websites, such as Worth1000, JPG, Soaphoto and many others. Websites like Worth1000, which focus on image manipulation, allows photographers to submit their photo/s into themed competitions. Some examples of contests include reality manga (altering photos of people—especially celebrities—to look like Japanese manga characters), chimeara (creating a new animal by mating three or four others) and invisible world (making a person or object invisible in Photoshop). There are also more photo contests, like ones on JPG and Soaphoto that feature more generic images that can get you noticed, especially if you end up winning the contests.
Redbubble is a marketplace for creative individuals to go to sell, discuss and admire other artists’ work. The best part is that it’s free to post your work and sell it to the online market. Artists from all over the world join this site to display their creations that range from photographic prints, t-shirts, iPhone and iPod cases, posters and more. If you’re a photographer signing up to post your photos to sell on this site, it is a great way to get your name out there and possibly profit along the way.
Most people view Pinterest as a fun website to visit when you’re looking for a new recipe or the next big trend in fashion, but the truth is, it can be used for business purposes too. For those who want to get more exposure for their particular photography brand, you can sign up as a business. You can display your official logo on Pinterest as well as update your feed to show your newest works for sale or photos you’ve taken for prior jobs. It’s a great way to spread the word about your photography because when people choose to “pin” posts of yours others who look at their posts will see it and you’ll have more fans pinning your work in no time.
Posting your photos on websites, such as Flickr and Tumblr can bring attention to your work to those that regularly browse these photo-sharing sites. Each website allows you to join or create groups (Flickr) or create group blogs (Tumblr) so that those with the same interests as you can converse about photography, jobs, techniques, and other topics relating to the photo business. In terms of professionalism, Flickr is the more sophisticated choice, although Tumblr has a laid-back and fun feel to it that might be more appealing to some users. Both sites create a sense of community among those in the photo field and have large audiences for viewing photos and videos.
8) Post Resume On Job Sites
One of the best ways to receive new clients online is by posting your resume on the various job websites out there right now. Some of these websites include Simplyhired, Indeed, Craiglist, CareerBuilder, Monster, among many others. All of these sites have the option to allow those looking for jobs—
temporary or permanent— to upload their resumes. This will allow employers to stumble upon your resume and/or portfolio while searching for photographers with the necessary credentials they need for whatever job they need done. If yours matches what they’re looking for, you’ll have a better chance at landing a few new photography gigs just because you’ve made yours online presence available for job recruiters.
9) Start Your Own Website or Blog
One way to gain attention for your photography business from those scouring the web is by creating your own website that presents your photographs and shows off your personality as a photographer. Some free website builders that can be used to display your photos to a world of potential clients include WordPress, Blogger, Wix.com, to name a few. The trick to making an effective website is to make the theme specific enough that it will attract the group of people you’re trying to target. It also helps to add compelling content that will keep viewers coming back to your site regularly. The more clicks you get the more people will see your work, which in turn means the more chances you’ll have to land more job opportunities.
10) Advertise Online
Advertising online is a great way for your clients to notice you. For example, if you are a wedding photographer, the best place to advertise your photography business would be with major wedding blogs, such as The Knot, SnapKnot, Wedding Wire, Style Me Pretty and MyWedding. Whatever type of photography you specialize in—whether it’s family photos, animal shots, or concert photos— make sure you target the blogs associated with your area of interest.
Another way to get exposure through blogs is by having previous clients submit their photos to be featured on these sites (if there’s the option to do so). People who visit these sites are clicking on them because they are interested in whatever particular topic the website is about. If your photography is related to this focus and they see your work, you will be reaching a particular group that shares this common interest. As a result, this means you will be more likely to come across those who will want to contact you after admiring your photos, especially if they need someone to take similar photographs.