It’s a pretty big day over at Camp Sony with the announcement of 3 new cameras, 5 new lenses and a whole slew of new accessories to boot. With the announcement of the new Sony RX10 and A7 / A7R cameras, SONY has set out once again to make waves in the photography community. Headlining the big announcement is the introduction of the new BIONZ® X image processing engine which promises more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies. The new SONY RX10 and A7 / A7R cameras all feature upgrades AF systems, improved video shooting capabilities as well as upgrades to WI-FI and sharing features.

To compliment the announcement of the SONY RX10 and A7 / A7R cameras, SONY has announced a beautiful new vertical grip (VG-C1EM) that offers greater comfort during vertical shooting and can accommodate two separate NP-FW50 batteries for extended battery life and shooting time, 5 new full-frame lenses and a set of innovative new lens mount adapters (LA-EA4 / LA-EA3) designed to complement Sony’s new A7R and A7 full- frame mirrorless cameras. The ever-growing family of E-mount interchangeable lenses now totals 22 different models from Sony, Carl Zeiss and G lenses, giving shooters an impressive selection of creative tools to enhance their photographic world.

 

 SONY DSC- RX10

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SONY DSC-RX10 with fixed Carl Zeiss Vario Sonnar T* 24-200mm F2.8

Price: $1,299.99

Availability: December 2013 

SONY RX-10 SPECS: 

  • 1” 20.2 MP Exmor® R sensor for extreme low-light shots
  • Bright F2.8 Zeiss® Vario Sonnar T* Lens (28-200mm)
  • Ultra-fast AF thanks to new “BIONZ® X” processing engine
  • Selectable click/click-less ring for precise control
  • Full HD movies1 at 60p/24p with full exposure control
  • Professional dust/moisture resistant mag-alloy body
  • Up to ISO 12800 sensitivity w/ advanced noise reduction
  • Sharp 3” multi-angle LCD and bright XGA OLED viewfinder
  • Multi-interface Accessory Shoe for system accessories
  • Simple connectivity to smartphones via Wi-Fi® or NFC

 

SONY A7 

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SONY A7 24.3MP 35mm Equivalent Exmor® CMOS sensor. Shown with Carl Zeiss Vario Sonnar T* 35mm F2.8 Lens

Price:  $1,999,99 Kit with 28-70mm F3.5-5.6 Full Frame Lens 

$1,699.99 Body Only

Availability: December 2013

SONY A7 SPECS:

  • World’s lightest interchangeable lens full-frame camera1
  • Full Frame 24.3 MP resolution with 14-bit RAW recording
  • Fast Hybrid AF w/ phase-detection for DSLR-like speed
  • Fast Intelligent AF optimized for full-frame sensor
  • Fully compatible w/ Sony’s E-mount and new full-frame lenses
  • Direct access interface for fast, natural shooting control
  • High contrast 2.4-million dot OLED EVF for eye-level framing
  • Simple connectivity to smartphones via Wi-Fi® or NFC
  • PC control w/ remote video capture control
  • Full HD movie2 at 24p/60i/60p w/uncompressed HDMI® output

 

SONY A7R

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SONY A7R 36.4MP 35mm Equivalent Exmor® CMOS sensor. Shown with Carl Zeiss Vario Sonnar T* 55mm F1.8 Lens

Price: $2,299.99

Availability: December 2013 

SONY A7R SPECS:

  • World’s lightest interchangeable lens full-frame camera1
  • Full Frame 36.3 MP resolution with 14-bit RAW recording
  • Fast Intelligent AF optimized for full-frame sensor
  • Fully compatible w/ Sony’s E-mount new full-frame lenses
  • Direct access interface for fast, natural shooting control
  • High contrast 2.4-million dot OLED EVF for eye-level framing
  • Simple connectivity to smartphones via Wi-Fi® or NFC
  • PC control w/ remote video capture control
  • New high-speed BIONZ® X image processor
  • Full HD movie at 24p/60i/60p w/uncompressed HDMI output

 

SONY A7R shown with VG-C1EM Vertical Grip

SONY A7R shown with VG-C1EM Vertical Grip

Pricing: Around $300.00

Availability: December 2013

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LA-EA4 Full-Frame Compatible A-Mount Lens Adapter

The new LA-EA4 is an adapter for E-mount cameras that is compatible with Sony’s entire range of A-mount lenses – spanning APS-C as well as full-frame models.

The unique adapter is equipped with Translucent Mirror Technology, adding extremely fast, accurate phase detection autofocus to any compatible A-mount lens (SAM or SSM) attached to an E-mount camera. This allows for fast moving subjects in focus at all times.

Pricing: Around $350.00

Availability: December 2013

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LA-EA3 Full-Frame Compatible A-Mount Lens Adapter

The LA-EA3 mount adapter lets photographers and videographers enjoy all benefits of full-frame shooting with their A-mount lens collection, however does not support autofocus.

Pricing: Around $200.00

Availability: December 2013

 

SONY Adds 5 Full-frame lenses to its collection – 

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Lens mountSony E-mountSony E-mountSony E-mountSony E-mountSony E-mount
Format35mm Full Frame35mm Full Frame35mm Full Frame35mm Full Frame35mm Full Frame
Focal-length (mm)28-70355524-7070-200
35mm eq focal-length (APS-C) (mm)42-10552.582.536-105105-300
Lens construction (groups-elements)8-95-75-710-12Not yet disclosed
Aspheric / ED Glass elements3 / 13 / 03 / 05 / 1Not yet disclosed
Angle of view (APS-C)75°-34° (35mm) / 54°-23° (APS-C)63° (on 35mm) / 44° (on APS-C)43° (35mm) / 29° (APS-C)84°-34° (35mm) / 61°-23° (APS-C)34°-12°30′ (35mm) / 23°-8° (APS-C)
Maximum aperture (F)42.81.844
Minimum aperture (F)22222222Not yet disclosed
Number of aperture blades77979
Circular apertureYesYesYesYesYes
Auto Focus driveLinear motorLinear motorLinear motorLinear motorLinear motor
Minimum focus distance (m)0.40.350.50.41.0 (Wide) / 1.5 (Tele)
Minimum focus distance (ft)1.321.151.641.323.4 (Wide) / 4.7 (Tele)
Maximum magnification ratio (x)0.20.120.140.20.13
Filter diameter (mm)6749 (w/o hood) / 40.5 (w/hood)496772
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Carl Zeiss Sonnar T* 35mm F2.8 prime lens

Price: Around $800.00

Availability: December 2013

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Carl Zeiss Sonnar T* 55mm F1.8 prime lens

Price: Around $1,000.00

Availability: January 2014

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Carl Zeiss Vario-Tessar T* 24-70mm F4 zoom lens

Price: Around $1,200.00

Availability: January 2014

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Sony 28-70mm F3.5 – 5.6 OSS zoom lens

Price: offered as the kit lens paired with the new Sony A7 Full-Frame E-mount camera for about $2000

Availability: December 2013

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G Lens 70-200mm F4 OSS Telephoto zoom

Price: TBD

Availability: TBD