We have a pretty special edition of #POTD for you guys this week, featuring the extra talented Sarah Silver. She’s had her had in advertising campaigns from TRESemme and Target. Did I forget to mention that Sarah has had her work featured on the cover of Elle? All of her hard work ultimately garnered her 107 total likes on Facebook, crowning her as our #POTD. Sarah’s work speaks for itself, as she has been perfecting her craft from a very young age by working in her grandfther’s darkroom. We would like to thank our usual partners in crime, Viewbug for helping us make #POTD possible. Not to mention all the wonderful support from the Lucie Foundation and Manfrotto Imagine More. With no further ado, check out the work of Sarah Silver!
Hi Sarah! Tell me a little bit about yourself. Where are you from and when you get your start as a photographer?
I grew up in Chicago but I was born in Tokyo, Japan.I started shooting professionally when I was living in Israel in 1996. Back then it was all film and I was working as a journalist. I really enjoyed walking up to total strangers and feeling anonymous in the cities of the Middle East.
You also worked in your grandfather’s dark room, how did that experience shape your photographic style?
I think having my grandfather as a mentor was immensely helpful as a young girl. He would sit with me and show me how different expressions looked either geniuine or manufactured. He showed me how to be a good subject and thus, a good director of human emotion. He would print with me for hours and talk about every aspect of photography. The best part was that the prints we made turned into my coloring books!
You are an SVA graduate, how did your education impact your photography today?
Charles Traub and everybody in his department saw how hungry I was and they put me to work! Coming from a Middle East Studies degree from Vassar I had very little formal photographic training. I did, however, have a lot of experience working in the field. It made a very interesting setting for my education. I was hungry for information and Charles definitely pushed me in the right direction.
You shoot a lot of advertising campaigns for beauty products such as Tresemme and even did several campaigns for Target. How do you approach these assignments with your own original style?
These projects are like gifts from the creative heavens because there is so much room for my own interpretation. The creative directors give me a huge amount of leeway to come up with my inspiration and to incorporate it into the layouts. With Target I get to literally make a huge mess throwing food and submerging models in bubbles, cranberry bogs. Sometimes I have to stop myself and say “oh my god, I’m having a BLAST on set, pinch me”
With Tresemmé I still am amazed at how beautiful our recent billboard campaign came out. I mean, I LOVE shooting moving objects and I LOVE shooting hair. Now put it with killer light and a redhead? Perfection!
Your Fashion photography has appeared on the cover of Elle. What is it about fashion that appeals to your sensibility?
I really love shooting women.
Congratulations on winning the competition! What do you think of your prizes and how will they be of use to you?
Thank you! Well first I now have a very sexy new bag to put my camera in. and the fun part is the iphone light / case with the baby tripod will give me a lot of new tricks for when I’m out and don’t have my big camera handy.
As a #POTD winner, you have quite a bit of social media savvy. What are some of your ideas on sharing your work online?
Tweeting and instagramming your pictures are the best ways to connect with people who don’t know you. Share share share! I’m always looking for new inspiration as well and social media is a great way to find people you never could have connected with before. I like to make collages in photoshop and post them; it’s a cool way of showing lots of different angles and views of the same thing.
How did you build that online presence from the ground up?
I think a lot of my followers happened organically. I follow people, they follow me back, and I like to connect with EVERYBODY I work with. It also doesn’t hurt that I’m on TV a bunch. Every time I’m on ANTM my follower numbers jump like crazy. And then it also helps when Tyra herself, gives me a shout out.
Any tips for upcoming photographers out there who want to follow in your footsteps?
I’m not shy when it comes to photography. I like to be outgoing and upfront with people. I try to get to know anybody on set with me as fast as possible so we can get to the good stuff in the pictures. My best advice is to really put yourself out there, because if you don’t shine brighter than everybody else, no one can see how genius you are.
Don’t forget to follow Sarah on Twitter!