We’ve seen a lot of recent developments coming out of Hasselblad. From a new CEO taking over to the announcement of the 50MP CMOS-equipped medium format DSLR, it’s clear the folks over at the HQ are busy. So the release of a brand-new, readily available high-end DSLR is pretty impressive!
The Hasselblad HV is a restyled Sony SLT-A99. It is quite leading-edge for a few reasons. The 24MP full frame camera with Carl Zeiss 24-70mm F2.8 lens is intended for photo enthusiasts who demand and deserve the best “in both style and performance.”
This is why the Hasselblad HV has state-of-the-art features, some of the best ever assembled for the enthusiast marketplace. It has 35mm full-frame moviemaking capabilities, a 24.3 megapixel full-frame sensor and PVD-coated aluminum and titanium construction for harsh weather settings (from minus 40°C up to 80° C) and protection from dust, water, chemicals, impacts and shocks. The product is accompanied by a lightweight case that doubles as an integrated organizer to hold not just the camera, all cables and chargers, memory cards and photo-literature, but also an iPad and a regular sized laptop. Not to mention – it’s very fashionable and should match nicely with anything in your closet.
Announcing the launch, CEO Ian Rawcliffe said: “The new Hasselblad HV is the latest model in our rapidly expanding portfolio of consumer cameras that seamlessly blend beauty and chic with performance. This camera is aimed squarely at people who don’t just love taking pictures – but love taking them in real style. (Which we interpreted as people who love to spend money on high end toys.) And the Hasselblad HV doesn’t just look good; it feels good to hold too. We maintained a sharp focus on ergonomics and we used only premium materials like titanium, high-grade aluminium and latest ‘tough as nails’ PVD coatings.”
He added: “There are growing numbers of very keen and often extremely talented amateur photographers and photo-enthusiasts all over the world that are willing to invest in the kind of high performance capture products that elite professionals enjoy. Our brand new Hasselblad HV DSLR will completely satisfy all those who wish to not only treat themselves to an exclusive photo-icon but also revel in crafting exceptional pictures and video with an exceptional camera.”
Bottomline? The Hasselblad HV may be a restyled Sony A99 but the spectacular attention to detail makes it a Hasselblad through and through. If you’re going to put an iconic name on a camera it better look the part and, while Hasselblad has always had a great market share of the medium format digital market, the enthusiast DSLR buyer is not their typical customer. It was an incredibly smart move to team up with Sony and put their industry leading technology in to the new line of Hasselblad enthusiast cameras. One can only begin to imagine the hefty price tag that would have come with these cameras, had Hasselblad designed it from the ground up.
At the end of the day it may be a little on the pricy side. Especially when you compare it to the $2,800 body only price of the A99. Even with the addition of the same $2,000 Zeiss 24-70mm F2.8 lens you’re still looking at a price difference of almost $7,000. But hey, if you’ve got it, and still believe that the Hasselblad name stands for something more than just a status symbol, this might be the camera for you. It will go nicely with your luxury car, handmade Italian leather shoes and tailored jackets.
SONY SLT-A99 HASSELBLAD HV SPECS:
Camera Type: Interchangeable Lens Digital Camera Lens: A-mount lens (When a DT lens is attached, the APS-C size is automatically selected.)
*The AF assist function can be used only with compatible lenses.
Sensitivity Range: –1 EV to 18 EV (at ISO 100 equivalent) AF illuminator: Approx. 1 m to 7 m (3.3 feet to 23 feet)
Type: Electronic viewfinder Screen size: 1.3 cm (0.5 type)
Total number of dots: 2,359,296 dots
Frame coverage: 100% Magnification: 0.71 × with 50 mm lens at infinity, –1 m–1 (dioptre)
Eye Point: Approximately 27 mm from the eyepiece, 22 mm from the eyepiece frame at –1 m–1 Diopter Adjustment: –4.0 m–1 to +3.0 m–1 (dioptre)
LCD panel: 7.5 cm (3.0 type) TFT Total number of dots: 1,228,800 dots
Metering Cell: “Exmor” CMOS sensor Metering method: 1200-zone evaluative metering Metering Range: –2 EV to +17 EV (at ISO 100 equivalent with f/1.4 lens) ISO sensitivity: (Recommended exposure index)
Still images: AUTO, ISO 50 to 25 600 (1/3 EV step)
Movies: AUTO, ISO 100 to 6 400 (1/3 EV step)
Multi frame noise reduction: AUTO/ISO 100 to 51 200 Exposure compensation: ±5.0 EV (switchable between 1/3 and 1/2 EV steps)
Type: Electronically-controlled, vertical-traverse, focal-plane type Speed range: Still images: 1/8 000 second to 30 seconds, bulb
Movies: 1/8 000 second to 1/4 second (1/3 step)
1080 60i-compatible device: up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
1080 50i-compatible device: up to 1/50 in AUTO mode (up to 1/25 in Auto slow shutter mode) Flash sync speed: 1/250 second
Continuous shooting speed: Tele-zoom Cont. Priority AE: Approx. maximum 10 images per second/ : Approx. maximum 6 images per second/ : Approx. maximum 2.5 images per second. The speed of continuous shooting is estimated using our criteria and can be slower, depending on shooting conditions. The maximum number of continuous shots (when using “Memory Stick PRO-HG Duo” media): In Tele-zoom Cont. Priority AE mode (approx. maximum 10 images per second)
Extra fine: 18 images/Fine: 22 images/Standard: 24 images In Continuous shooting: Extra fine: 14 images/Fine: 18 images/Standard: 20 images/RAW & JPEG: 11 images/RAW: 13 images The numbers vary, depending on the type of subject or the memory card. The numbers are calculated when the ISO sensitivity is set to ISO 320 or lower, or [High ISO NR] is set to [Off].