Ever dream of a day where you could take an unlimited number of photos with  your camera, have it transfer wirelessly to all of your connected devices and then share it with your friends and family without having to be a computer scientist, digital guru or calling your 14 year old nephew to help you set it up? Rejoice, with the introduction of the Eyefi cloud, that day is finally here.

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Launched alongside a completely re-branded Eye-Fi, as well as brand new mobile apps for iOS and Android based smartphones and tablets., the new Eyefi cloud, delivers outstanding performance and unlimited storage for just $49.00 a year. With a free 90 day trial for new, and current Eyefi Mobi card users, the Eyefi cloud can have you up shooting and sharing in a matter of minutes. All they have to do is download and install the new app to pair their card. As for Eye-Fi Pro X2 customers, all current apps and workflows remain the same.

Eyefi Cloud Highlights –

  • Transfer – Add wireless functionality to any digital camera, and easily send images from camera to mobile device or desktop.
  • Organize – Sort and tag images as they are taken, so they are easy to find later – for sharing, printing, and all the other wonderful ways photos are used.
  • Sync – Automatically synchronize photos to all devices so that users can view, edit, and manipulate photos both on and offline, anytime, anywhere.
  • Share – Invite friends and family to view photos and albums without requiring registration. Photo collections are “live”, so any additions to an existing collection will generate a notice to recipients that new images have been added.

So how does it work? Simple! Insert a Mobi card in to your digital camera, Eyefi Mobi cards have integration with 95% of digital cameras even if that camera already offers a proprietary wireless feature, download and install the app, pair your card with whichever device you want to be your primary upload location, take your photos and Eyefi cloud does the rest.

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Get started by clicking on the Mobi card of your choice, above, and download the app for iOS, Android or Kindle.

The Eyefi Cloud Workflow Online –

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Once your images are in the cloud you can easily edit, organize and share with simple and familiar tools.

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The contact sheet style view allows users to view their sessions by date in an expanded or quick view.

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Tag your images for easy organization and location images in later editing sessions or to create specific albums over time.

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Users can view their images individually in an expanded view, at 100% or anywhere in between using the familiar pinch gesture.  The navigation from image to image is also a familiar finger swipe across your phone and tablet screen or using the arrow keys on your computer.

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Selecting and sharing images are completely integrated in to your iOS or Android operating systems and include the usual suspects.

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Smartphone photographers can also take advantage of the Eyefi cloud by adjusting their settings and importing from their devices camera roll. Additionally, those users on limited bandwidth plans can wait until they are connected to a Wi-Fi network to make their transfer.

If you’d like to see a live, on line album, feel free to click on the image below. This image shows the type of email your friends and family will receive when you share an album with them. The link is private with whomever you chose to share the album but unfortunately, once sent, that link can be shared with anyone the recipient of that email chooses. Something Eyefi will definitely have to work on if they ever want to integrate this in to a professional workflow.

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Overall, having had hands on time with the Eyefi cloud before the launch, I can safely say that this is not quite a professional level service when it comes to sharing and/or sending images to your clients or post production team, but for consumers and avid hobbyists the Eyefi cloud definitely offers a phenomenal advantage for wireless shooting and sharing. Unlimited JPEG storage for $49.00 a year may seem a little on the high side for some however, with the integration of sharing and editing features, Eyefi cloud is definitely competitive with the other services we’ve seen and offers a nicer, more contemporary aesthetic than services like Google Drive and Dropbox.