In an exclusive story for Resource Magazine, Morpholio Project co-creator, Mark Collins, shared his thoughts on their new groundbreaking mobile photography app released earlier this week.  While the Resource editors only had a limited amount of time with the app, the team here is looking at Morpholio’s Frame app as the next generation of mobile photography app.  Never before have mobile image makers had this amount of creativity and control at their fingertips. Frame is a huge step forward in the world of mobile photography and we can only expect to see savvy image makers around the world to look at Frame as their next go-to app for creating stunning imagery via their mobile devices.

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© Anna Pietzrak

“It is like having a DJ booth for your photos,” says Mark Collins, Co-Creator at the Morpholio Project, which released the Morpholio Frame app this week.  As the coupling of social media and technology continue to redefine photography, The Morpholio Project has turned toward research on the possibilities of filtering and other transformations of imagery. Frame, the group’s latest tool for creatives, radically uses a “matrix” approach to rethink photo filters as “recipe” as opposed to “menu”.  “This is truly a powerful design tool, ultimately offering over 64 million unique filter combinations driven by both user expertise and exploration.” says Collins.  The app begins by offering its signature matrix of photo filters and masks, allowing you to apply up to six at a time.  Each one transforms your image and together they offer entirely new dimensions and effects.  Feeling lucky?  Try the “MixingBoard” button which will plug options into each spot on the matrix for you.  From there, you can adjust and explore each, exposing your work to a vast array of unforeseen results.

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Frame – A Radical Experiment

Whether it is an up and coming photographer Like Anna Pietrzak, or the millions of individuals snapping shots of their day, the ability for someone to invent and discover their own filter, settings or personal style is just the beginning.  What makes it a truly radical experiment is the crowd-sourcing aspect which is at the heart of Frame’s ambitions. According to Collins, “The options are hit or miss, but the potential for serendipity is great.”

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Frame – The Next Frontier for Photography

“With Frame, The Morpholio Project is finding entirely new ways to tap into human intelligence, and is setting the stage for some truly magical design technology,” says Toru Hasegawa, Co-Creator.  Along with the other tools in their creative suite, Morpholio Frame is meant to enhance the activity generated by social media like Instagram, Facebook and Twitter, facilitating creativity amongst a global network of users.  “We all see things our own way and should take any opportunity to amplify what is important to us.  Finding one’s own voice is a powerful tool,” says Jeff Kenoff, Co-Creator.  After years of research on the filtering process, the Morpholio team sees a real opportunity in taking the “iPhone as darkroom” idea to new heights.  “Can a filter add beauty, can it refocus the subject of an image, can one photo be transformed into something new?  We know the answer is yes,” says Kenoff, “The real question is what else is possible.”

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Download The Revolutionary Frame App On iTunes Now:

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