broncolor, a company known for it’s high-tech photographic equipment and lights, recently published a brand new section on their website called “How To. The in-depth guide to lighting styles and photographic techniques is by far one of the best resources for photographic tips and tricks to hit the web in a long time.
@ “how to” by Fabio Gloor (broncolor)
Highlighted by a series of “How to” videos on YouTube. The new section demonstrates how to light various kinds of photo shoots. broncolor has initially released 4 of the instructional videos; Necklace & Beauty, Flash Painting & Bottle Photography, Still Life Spoon & Aubergine, and Cutlery.
With the help of two professional photographers, Karl Taylor and Urs Recher, broncolor put together videos that both amateurs and pros can enjoy and learn from. The hosts are well educated in the field of lighting and the pair have great chemistry on set, cracking jokes and finishing each other’s sentences, making the videos enjoyable to watch.
Part 1 – Live Examples Necklace & Beauty with Karl Taylor and Urs Recher
The new section of their website not only provides viewers with a recorded step by step guide to broncolor light shapers, but also includes a section where curious photographers can click on a product and be able to see what kind of photo will result from it’s use. And it doesn’t end there—photographers also have the option of browsing through a gallery of photos called Shoot This Photo, which were taken with assistance from broncolor lighting equipment. Clicking on each picture will lead back to the shaper used to take the photo selected.
© “how to” by Urs Recher (broncolor)
So, if you’re looking to shoot a still life photo then you would just have to click on one of their examples of still life and the website will tell you exactly what kind of lighting you need to get it just right. There are even illustrated diagrams for every photo to help along the way.
Overall the feature is really easy to navigate and explore. For someone who doesn’t know a lot about the different outcomes of photographic lighting tools, being able to see an image that shows exactly what the product does is really helpful. Also, adding a step by step video tutorial option takes their product explanation to an even higher level of comprehension. It’s definitely a good way to reach a broader community, especially with the growing popularity of video education on sites like YouTube.