Los Angeles based photographer Michael Britt introduced a creative twist in his “In Flux” photo exhibition which showcases the architectural wonders of L.A.’s historic downtown architecture. To accomplish the dreamy images of his photography exhibit, Britt has to dig deep from his artistic wealth of knowledge to come up with this technique of documenting L.A.’s architectural treasures, to both present a unique collection as well as educate the viewers of the locations of these establishments “The technological implications of my chosen medium — the iPhone — both color the scene and situate it in time and place,” Britt explains. “An unusual aspect of this photo collection is that all the images in the show are custom mapped with GPS coordinates, extending the viewing experience from inside of the gallery to the actual locations of where the photographs were taken.”

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Artist Michael Britt in front of some of the shots he created with his iPhone and the iPro Lens system. The show is on display at the Gloria Delson Contemporary Arts Gallery in LA.

Britt acknowledges the crucial role his iPro Lens System® played in compiling his stunning high quality image collection. Manufactured by Schneider Optics, iPro offers a myriad of add-on lenses which include a; Fisheye, Super Wide, Macro, 2X Tele and Wide Angle – that can be attached like a dagger to the iPro iPhone case. With each add-on lens proving useful in his project and paving the way for Britt to come up with amazing and diverse set of photographs “The Wide Angle and Super Wide are perfect for capturing the arches and facades of the historic buildings when looking directly up,” he says. “I use the 2X Tele a lot for portraits and to shoot architectural details at the tops of buildings or from across the street.”

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The iPro Lens system gives Britt more room for mobility and the utmost comfort of shooting, which allows multi-tasking very possible. “While I’m out shooting, I also walk my very large Akita, so carrying a lot of gear is impractical,” he says. “Being able to hit the streets early in the morning with a set of lenses that fit in my pocket like a roll of quarters, gives me a lot of creative freedom to work on my ‘In Flux’ project.”

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These attributes that the iPro Lens system brings to the table are the foremost considerations top notch photographers look for, because it allows them to do and express their creativity more. The evidence are obvious just by looking at Britt’s “In Flux” exhibition, the downtown scene of Los Angeles are brimming with life, mysterious undertones and rich complex details that gives viewers a visual feast and a new wave of appreciating the diverse architecture the city of angels has to offer.

The iPro Trio Kits includes the multi-functional iPro handle, which secures the lenses when not in use and attaches to the iPro case. More sturdy than a camera mounted to a tripod, the handle is among the favourite feature by Britt “The handle works great when I brace the iPhone against a wall or a street light while perpendicular to the ground,” he says. “This method works well at night or in early morning low-light situations. I use the handle like a mini tripod on the top of curbside newspaper stands. This way, I can stabilize the shot without having to lug around a tripod. I often prop the iPhone against something and use a bluetooth wireless remote to trigger the shutter without having to touch my finger to the screen.”

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“In Flux” is the culmination of a three-year project by Michael Britt to reveal the mystery and intrigue of downtown L.A.’s historic architecture at the apex of decay and gentrification. The exhibit runs June 1st to 30th, 2014 at the Gloria Delson Contemporary Arts Gallery. On Thursday, June 12, 12:00 p.m. to 10:00 p.m., the gallery will host the opening reception and monthly DTLA Art Walk. In addition, Britt explains, “I will also be scheduling an artist talk/photo walk at 8:00 a.m. on Sunday, June 29th to take people to the exact locations of the show images, so that they can take their own photos of historic downtown Los Angeles.” The event is free and open to the public.

 

iPro Lenses are available to fit the iPhone 5, 5S and Samsung Galaxy S4 as well as Apple iPad, iPad mini, mini Retina and iPad Air. For additional iPro information, visit http://www.iprolens.com or contact Schneider Optics, at (818) 766-3715.