In terms of commercial photography there’s a variety of digital workflow tools you can use: Industrial Color’s globaledit for asset review and markup, Adobe’s Creative Cloud for immediate access to your projects—and of course—the stone-age method of mailing hard drives back and forth. Sure, you most likely work pretty quickly and it’s no question that each of these options are solid (except for maybe the hard drive scenario), but on the other hand you could always move faster, right?
On Aug. 18, Canon debuted MOMENTS—a cocktail event and kick-off celebration for the company’s From Light to Ink ad campaign—by Ori Media at the Made In NY Media Center in Brooklyn. With a demonstration by founder of Ori Media, Michael Ori, not to mention the MOMENTS video playing in a theatre, the intent of the event was to literally show the light to ink process by recording 4K video with a Canon EOS-1D C camera, ripping stills and then instantly printing high quality images with a large-format Canon imagePROGRAF (IPF 8400) printer.
“I’m Michael Ori from Ori Media in Salt Lake City, UT, were really excited to be here,” said Ori as the demo began. “One thing we like to do is shoot hybrid—which saves us a lot of time and money. But with the addition of the IPF8400 printer we can review our concepts with our clients right in the studio. Basically, you are our clients tonight and we’re going to show you exactly what we’d do in the studio if we were shooting live.”
The demo began with Joan Mann, one of Ori’s models, taking the stage. With a monitor running Adobe Premiere Pro facing the audience, she performed a series of spins and twirls under Ori’s direction, as he walked us through his motion capture process and I contently sipped on a Brooklyn Lager IPA.
“So we’re going to do this all in only fifteen minutes,” said Ori. “I’m going to capture Joan, print, show you the workflow app and by the end of the fifteen minutes we’ll have an image ready to mount on the wall and finish off the gallery.”
Before long, the image was ready for print. It was then sent to the PROGRAF and there it was: a strikingly smooth image to be used as the final piece of Ori’s MOMENTS series. “I would like to thank Canon and everyone who participated and came out tonight,” said Ori, wrapping up the demo.
Everyone clapped, even though the bar had seemingly run out of white wine and only red remained. So, we implied our own version of this hybrid workflow, joining forces with a few other industry crews for one hell of a night out in DUMBO—but that’s a story for another time.