Much like we predicted, the upcoming Sigma 24mm f/1.4 DG HSM is priced right in a sweet spot: $849 (that is, if the pricing and release dates seen at B&H are accurate. We believe they are.). The lens is apparently set to be released on March 20, a few weeks after WPPI. This is a very competitive price point, so will you be picking one up?

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You can pre order the lens at B&H here.