Likely in an attempt to move more units and make their products available to more filmmakers or because a better version will be coming out later this year, Canon has dropped the price of their highest-end Video DSLR to $7,999. Presently, the 1DC is the only Canon DSLR under $10,000 capable of shooting 4K (presently, meaning as of yesterday when the camera dropped in price). This is an extraordinarily huge price dump from Canon, who we are used to seeing a few hundred in rebates here and there, but never something this drastic. Cinema 5D makes an excellent point: current owners are probably less than pleased, as their camera suddenly lost $4000 in value overnight.

For the rest of you who don’t own one, picking one up has suddenly become more manageable.