Earlier this year at WPPI, I met with the DNP team who showed me their insanely fast dye sublimation printers. Their most compact and fast option, the DS40, was able to pump out 5×8 high quality prints at pretty astounding speeds. When looking at it, though impressed with that kind of burn-and-turn speed, I wasn’t entirely sure how it translated to real-world use. Thanks to the Vegas Off-Road Experience (VORE), now I have a better understanding of how the tech fits in to our industry.
Mike Self, Chief Marketing Officer and co-owner of VORE, founded the company in 2008 in Las Vegas, Nevada. VORE offers a wide range of activities including a professional racetrack as well as access to hundreds of acres of desert for off-roading and camping. VORE has grown significantly since it began with a major portion of their business derived from corporate events and the company plans to undergo a 30 million dollar expansion in 2015. The upgrade will include the implementation of an indoor skydiving facility, helicopter tours, shooting range and several other adrenaline-packed adventures.
So how does printing fit in here?
VORE also recently began offering photo packages to help capture their unique experience. Each adventure group has the option of bringing a professional photographer along when they go on the adventure. They can also opt to have the adventure guide take a few pictures along the way. As the photography packages began to become a key revenue component to their operations, the company needed a printer that could produce high-quality images quickly and cost-effectively so that guests could have an immediate printed memory of their time with VORE.
They chose the DNP DS40, which can pump out prints lighting fast for eager clients. When I heard this implementation, the full story of why DNP was so excited about their printers became clear. If people had to wait around for standard ink jet prints, they might grow impatient and choose to not take home a photo, which would lower VORE’s ability to continue their marketing through satisfied customers.
For more on DNP, make sure to head over to DNPPhoto.com.