What was once perhaps arguably the best lighting modifier manufacturer on the planet, Photoflex has announced they are shutting their doors for good after 30 years of business. The announcement was made simply and abruptly via the following image posted to their main webpage:
Photoflex once competed with Paul C. Buff, Profoto, Chimera and Westcott but over the last ten years, the commoditization of lighting equipment along with rising costs for manufacturing and R&D has led to them closing down, a situation that is sad for anyone who is a fan of United States photography businesses.
As a former employee of the company (I led the marketing department from 2010 through the end of 2011), I would like to express my condolences to those at the company, especially the original founder Gene. I’m sorry it came to this.