The up and down of Photoflex reads like the action sequences in a script from a Liam Neeson movie, as not a few weeks ago they claimed they were finished, and yet today the lighting company is now stating that they are working through a process that will keep the brand alive.

Photofled Reopening back in business looking for buyer

I called Photoflex today, not two days after speaking personally with two former employees who are still very much not employed by Photoflex and believed the move to go out of business was complete, and was told that they are “finalizing a deal in the next 30 days” that might keep the brand alive. This basically means that the owners are working with a buyer who is planning to acquire the brand and its assets, if all goes well.

We will keep you all in the loop as we learn more, but for now Photoflex is being rather tight lipped on who their potential buyer is, how much of the deal is finalized, and what it will mean for the storied lighting brand.