For those in the market for a great digital cinema camera for documentary, narrative, or other work where high quality is required but a RED workflow may be a bit too much for your budget, you might have wet yourself just a little bit when Canon announced their new C300 Mark II… and then in turn cried when you saw the price tag.

Boasting specs like internal 4k, 12bit 4:4:4 at 1080p (people doing chroma keys just spit out their coffee) and a claimed 15 stops of dynamic range, the C300 Mark II was sure sounding like it was going to be the next hot camera in the minds of filmmakers. But then we found out that the price tag was a whopping $20,000. Then we heard it was actually going to be about $16,000 (which honestly, didn’t change feelings all that much). While I don’t argue that this camera won’t be worth that, I can’t help but wonder how they are justifying that price RELATIVE TO THE CURRENT MARKET.

Let’s explore that “current market,” keeping in mind that as I type NAB 2015 is going on and I wouldn’t be surprised if some other hotness comes out from the time I wrote this to the time you’re reading it.

The other cameras I want to push your attention to boast similar specs, while one boasts a similar price. While I don’t own all of them for a proper shootout, we can compare dick sizes advertised specs, and you can make your own judgements.

For the interests of brevity and trying to keep apples as close to apples as possible, I’ll share just a paragraph or two with the main features of the system, and further below I’ll do a side-by-side chart.

1. Blackmagic URSA EF, with latest software 2.3 and new 4.6K Sensor – $7,000

resource-ursa-blackmagic

A larger sized body boasts a built-in, 10” flip out 1080p LCD for image monitoring. An UltraHD (3840×2160) sensor records 4K with 12 stops of dynamic range. Just announced at NAB is the new sensor for the URSA, with 4608×2592 sensor recording up to 120fps at that resolution, with a claimed 15 stops of dynamic range. The URSA records internally to a 12-bit RAW format, CinemaDNG, or to Apple ProRes 422 HQ, into 2 hot-swappable Cfast 2.0 card slots.

As of this past week, a FREE update came out for the URSA, allowing it to record up to 150fps at 1080p. The camera is uniquely controlled through two 5” touchscreens on either side of the body. Users will also find two XLR ports for audio input.

2. Sony FS7, $8,000

resource-sony-fs7

A larger brother to the FS700 and little brother to the F5, the FS7 is a highly adaptable recording system with a super-35mm sensor that captures footage internally to UltraHD up to 60fps, or at 1080 up to 180fps. There are a variety of codecs you can record to, offering up to 10-bit 422 in UHD.

It has a flip out 3.5” LCD, and comes with an extendable grip handle for more ergonomic shooting capabilities.

3. RED Scarlet, M-X Collection, Canon mount, $13,790

resource-red-scarlet-mx

The cheapest of the RED cameras, the Scarlet delivers a 5K (5120×2700) RAW image, but only at 12fps, so for at least 24fps you’ve got to stick with 4K. Higher frames rates up to only 60fps are available around 2K. The dynamic range of the Scarlet M is about 13.5 stops, extended to 18 stops with the HDRx feature.

With so many options to deal with, like crop factors, REDCODE compression levels, resolution vs. frame rate, etc, the RED system can become cumbersome pretty quickly if you let it. The package for the price above includes everything you’d need to start shooting with Canon EF lenses.

Now let’s take a look at all four of these systems side by side:

 

Canon C300 MarkII(4.6K Sensor) BlackMagic URSA EFSony FS7RED Scarlet-X
Price$16,000.00$7,00o.00$8,000.00$14,000.00
Highest 24p Res4096×21604608 x 25923840×21604096 x 2160
Color Space10-bit 4:2:2@4k,                 12-bit 4:4:4@1080p12-bit RAW10-bit 4:2:2REDCODE RAW
FormatXF-AVCCinemaDNG RAW or Apple ProRes 444XAVC-IREDCODE RAW
Dynamic Range15 Stops15 Stops14 Stops13.5, 18 with HDRx
Highest FPS4k@30fps,                     1080p@120fps4608 x 2592@120fps,       1080p@150fps4k@60fps, 1080p@180fps4k@60fps, 2k@150fps
Recording MediaCfast 2.0Cfast 2.0XQD CardsSSD
Built -in NDYesNoYesNo
Weight13lbs16.5lbs10lbs13lbs+ depending on configuration
Sensor SizeSuper35Super35Super35Full Frame, Crop

 

You’ll notice that I omitted ISO/sensitivity, and this was on purpose. I refuse to compare specs on paper for those, as perceived noise and what one person find to be usable can vary greatly.

Here are my major observations:

  1. Comparing the C300 to the FS7, a user is basically paying $8,000 more for 1 stop of dynamic range, and an autofocus option for Canon glass. The Sony clearly has better slow-motion capabilities too, so I guess it comes down to what your shooting style is. The C300 might have better color rendition and/or low light performance, but in my opinion only real world tests will reveal the truth.
  1. The Blackmagic URSA is a steal at $7,000, and even the original version is more of a steal at $5,000. But, specs don’t tell the entire story. Users have reported varied issues with the system… A quick google search reveals many troubled users and problems with the URSA and other BM cameras. Also, the new sensor isn’t shipping yet, and we could see delays when it comes to this tech actually becoming available to the masses.
  1. The C300 is inching into RED territory, price-wise. The RED Scarlet-X is the cheapest RED setup one can buy, and it’s about $2,000 less to get rolling on than the Canon. Consider this though– add on another $9,500 to the RED setup mentioned above (for $23,500 total) and you can get yourself a RED Epic, with 6k RAW, 16.5 stops, and a host of other awesome specs.
  1. The Sony FS7 can be upgraded with a $2,000 extension unit, and then if you spend the $1,800 for an Odyssey 7Q Recorder (+ a dumb $800 license fee…) you will enable 4K RAW recording, plus have a badass monitor. So for $12,600, you could have a 4K RAW setup.

So what gives Canon? Why you so expensive? Your features look great on paper but it’s damn hard to justify the expense when all of my other options will leave me with money in my budget/bank account for other things.

  • Jeff Allen

    Its called the cost of development. BM dont produce their own sensor its designed by CMOSIS / built by TowerJazz and is a stock sensor hence why AJA use it in the CION and others use it. Canon are a virtically integrated company making their own sensors, cameras & glass.

    • MARK 11

      I get that…but in the digital age — where no one compaNy truly owns any of the digital based tech? if you don’t cut your prices and keep the quality high…you will lose market share. the fact that 5 years from now…a phone camera WILL have just as high quality as some of these 5 grand cameras do now?: amazing

    • Robert Buchanan

      So explain Sony.

      • novainvicta

        Whats to explain? Sony like Canon are vertically integrated they have cameras at numerous price points and various levels of functionality. They like Canon need to make a return on their investment which in sensors runs into billions of dollars (and are in smartphones like Apple iPhone 6S etc).
        We the consumer want more & more for less in the end if continued we will kill choice as companies colapse not to mention the often slave labour in the East to give you cheap prices.

        • Robert Buchanan

          So you think Canon’s ridiculous prices are due to higher labor cost than Sony?

          • Jeff Allen

            No but unlike Sony they develop sensors for inhouse products only so have a smaller ROI opportunity. Its simle really if people dont like their prices, dont buy the product however they sold thousands of the MK1 version and Im sure the MKII version will be no different. Oh and I dont think their ridiculous prices its not a consumer product its aimed at professionals and as such sells in lower volumes.

          • Robert Buchanan

            My FS700 & Odyessy 7Q+ are also made with pros in mind. I own them because they do everything I need and priced affordably. We’ll have to agree to disagree. I don’t see any viable reasons for Canon’s pricing. C300 is a great camera but at $16k there are much better options on the market and coming to market rapidly.

  • MARK 11

    total agree on this…CANON and so many other, former top dogs, still think their name will carry their over prices…which is really pricing them out of the market place. I’ll atke it one step further…at the URSA(BMCC) for around 5 grand….w/15 stops…why go 3 grand more for the RED, with 1 stop more??? Why give up that kind of money? It’s just enough…I’ll shoot with BMAGIC for sometime.

    • disqus_Wz58Qq14ii

      You get what you pay for… people complain that they constantly fail and they are constantly needing firmware updates. Also the color science is not matched with canons.

  • Tom Titulaer

    Where did you get the information about weight? The c300 weighs maybe 7lbs in full configuration. 4lbs without top handle. Weight is a big issue in terms of grip rental cost.

  • derek

    The c300 Mark II will slaughter all of these other cameras and is priced accordingly. You get what you pay for.

  • disqus_Wz58Qq14ii

    My personal experience, I will not take a RED out on a paid gig…. It is simply not reliable enough. I can not afford to rent 2 cameras just in case one fails (and my RED failed before and had corrupted cards on set). Canon C100 mark 2 and C300 will work! Everytime you boot it up you know you are going to be able to start shooting… that to me is priceless.