Early this year the BBC chose not to renew Jeremy Clarkson’s contract, citing an incident involving a physical altercation with Top Gear producer Oisin Tymon. In response, the other hosts of the British Car Show Richard Hammond and James May decided that they too would leave the BBC and Top Gear to pursue other endeavors. This looked to be the end of one of the most popular TV shows in modern history, and probably the most lucrative and beloved shows to ever air on BBC. Well fans of the show have something to be excited about, as this morning the trio released tweets announcing a new deal with Amazon Prime Instant Streaming in which they along with former Top Gear executive producer Andy Wilman will produce 3 series airing in 2016.
Top Gear, which was regarded as the most widely watched motoring show in the world, ran for 22 season which were heavily filled with with beautiful cinematography, and the antics of the three man-children- which included turning a V8 corvette engine into a blender, strapping Reliant Robin to a rocket to try to send to space, and Dropping a Toyota Hilux out of a Skyscraper.
The guys are no strangers to the internet realm, with their Youtube channel alone having amassed 4,471,822 subscribers and 1,018,825,487 views. This new move is very interesting to both parties and I for one am very excited about it. I feel that the show will have less pressure on it to please ad agencies and sponsors and additionally should be able to drive an even larger audience thanks to Amazon’s support and the aspect of the streaming platform.
Internet content has been steadily on the rise, and for good reason. Getting content out there is much more affordable and the hurdles are much smaller, we have seen the rise of Instagram and vine celebrities and professional Youtubers, and Netflex and Amazon have entered an arms race to make the next biggest thing.
[Somewhat ironically via BBC]