Photoflex has announced that their attempts at being acquired was a success, as the company has announced that they have joined the Promark family of brands, which include Photogenic Professional Lighting, Radiopopper, Norman, Smith-Victor Corporation, Speedotron, Quantum, Cool-Lux, Logan and the Dot Line Corporation.

Photoflex Acquired by Promark

We have some very big news to share with you, our valued customers. Promark International, Inc., a leader in photographic tools, has added Photoflex to their growing family of brands. Together, Promark and Photoflex will focus on delivering high quality, industry-defining lighting solutions for photographers of all skill levels.
Here at Photoflex headquarters, business will go on as usual. Photoflex will continue to develop photographic lighting tools and work hard to meet a wider set of customer needs with the support of Promark International.
We look forward to growing the Photoflex brand and continuing the momentum we have gained over the last 30 years in the industry. Thank you for your continued support.

If you are a Photoflex fan, it looks like the brand is going to live on, at least in name. It’s unclear if anything regarding Photoflex’s manufacturing or personnel will change or if Promark will simply use the logo to move product. Only time will tell.

[h/t The Digital Picture]