Women leafing through the glossy pages of fashion magazines are often bombarded with glamour photographs of supermodels dressed in fancy clothes complete with impeccable stylish hair and makeup, and this can lead to uncertainties about their own appearance. In her “Spoof” series, French fashion editor Nathalie Croquet, who once green-lighted fashion styles for the Biba fashion brand, along with photographer Daniel Schweizer, recreated some of these well known fashion campaigns… but with a twist. Stepping up to portray the likes of Gisele Bunchen, Maria-Carla Boscono and Edie Campbell to name a few, Croquet has answered the age old question that lingered ever since the birth of fashion photography, “Can someone who isn’t a supermodel star in a fashion campaign?”
Judging from the images included in the “Spoof” series, the answer is a resounding ‘Yes’. Given Croquet’s more than 30 years of experience in the fashion industry and the talent behind the camera of Daniel Schweizer, the duo pulled an effective job showcasing an ordinary looking middle age woman in the physical appearance of Nathalie to still retain that fashion flair exhibited by the much younger and famous supermodels. “Women, consumption, retouching, cosmetics, aging, beauty, those all come to mind, but truly those issues are up for debate,” Croquet told Buzzfeed. “I feel people need a more spiritual approach to life, and good fun,” she adds. “I’m happy to give them that, even if I’m just making fun of myself.”
Garnering brilliant reviews from audiences, most people credit the “Spoof” series of Croquet for showing the real image of women today. As Croquet told The Huffington Post that in the original images all imperfections are edited out “advertising images erase every detail of the skin,” not in “Spoof” she said. The images featured in the “SPOOF” series shows very little sign of post-processing and photo manipulation.
Asked if her “Spoof” series trolled the fashion industry, she tells Buzzfeed that “models, fashion designers, even the ad agencies gave us amazing feedback.” I guess we would see more of Nathalie Croquet spoofing and trolling the fashion photography industry in an amusing and yet creative manner.