Award-winning photography hosting and e-commerce service Zenfolio has become one of the leading tools for creatives to display their work in an online portfolio. Nonetheless, it appears that not all photographers may not yet be equipped to make the most of their online presence, leaving potential clients out in the abyss of the industry rather than in the palm of their hands.
The team over at Zenfolio has noticed this lack of marketing awareness, and began brainstorming ways to inform their users of insider feature—all of which are conducive to generating numbers. This thought process eventually led to the launch of Zenfolio Academy, a traveling international workshop designed to help photographers of all levels get the most from their photography website.
With the assistance of the Art Institutes and New York Film Academy, Zenfolio’s Marketing Technologist and Education Manager Justin Miller, alongside User Loyalty Marketing Manager Evan Chung, are hitting the road from Aug. 25 to Nov. 5 to indulge their consumers in routes guaranteed to maximize their creatives’ portfolio experience.
“While we have great online learning options, we know some people prefer to have a more personal learning experience,” says Miller. “The Zenfolio Academy offers that opportunity; not only to learn about Zenfolio, but to ask direct questions and interact with other photographers in the area.”
The duo will be stopping in 11 cities and various photo-hubs such as Miami and London. Due to Zenfolio Academy’s limited time in each session, the team has narrowed down their discussion to the four most requested topics: website and portfolio design, workflow and organization, online marketing and selling, and maximizing your website for your business.
“We will be covering the basics from setting up your website to selling your photos,” Miller adds. “But we’ll also hit on other aspects of our tools often forgotten, such as mobile options available, using phone apps, and marketing tools for lead generation.”
Creating experiences like this is what truly sets Zenfolio apart from other online portfolio platforms. Knowing many of their patrons are not marketing experts (nor gurus in design), Zenfolio has strategized a method to deconstruct their knowledge on the importance of legibility and sleekness when considering presentation, making it a powerful solution for photographers of all levels.
No doubt, the tour speaks volumes to the company’s goal of uniting a community of both professional and aspiring photographers, giving creatives the chance to address questions and concerns directly with the Zenfolio staff, while simultaneously interacting with other photographers in their area.
Visit the Zenfolio Academy page of use the links below to register for a workshop near you.
August 25, 2015
The Art Institute of Atlanta
6600 Peachtree Dunwoody Road, N.E.
Atlanta, GA 30328
August 27, 2015
Miami International University of Art and Design
1501 Biscayne Boulevard, Suite 100
Miami Beach, FL 33132
September 22, 2015
The Art Institute of Colorado
1200 Lincoln Street
Denver, CO 80203
September 24, 2015
The Illinois Institute of Art — Chicago
350 N. Orleans Street, Suite 136-L
Chicago, IL 60654
October 6, 2015
The Art Institute of Austin
A branch of The Art Institute of Houston
101 W. Louis Henna Blvd.
Austin, TX 78728
October 8, 2015
The Art Institute of California—San Francisco, a campus of Argosy University
1170 Market Street
San Francisco, California 94102
October 16, 2015
10 Heathmans Road
Parsons Green, London, SW6 4TJ
October 20, 2015
New York Film Academy – New York
17 Battery Place
New York, NY 10003
October 22, 2015
The College of Arts, Media & Design
102 Ryder Hall
360 Huntington Avenue
Boston, MA 02115
November 3, 2015
The Art Institute of California Los Angeles, a campus of Argosy University
2900 31st Street
Santa Monica, CA 90405
November 5, 2015
The Art Institute of Seattle
2323 Elliott Avenue
Seattle, WA 98121-1642