Yesterday a bit of a scheduling gaff occurred letting the new EOS M10 see a brief period on the Canon website before being pulled, so you probably got an idea of what is coming thanks to sites like Engadget. However, this morning Canon officially released the new EOS M10, a new addition to the M line that’s kind of a baby brother to the EOS M3 that was made available stateside earlier this year. It’s more evidence that Canon plans to support the idea of mirrorless again, but focusing their efforts at the consumer level.

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The EOS M10 is a tiny camera, at 4.2 x 2.6 x 1.3 inches, and weighing in at just over 10.5 ounces (including battery and memory card). It sports an 18 megapixel sensor with ISO sensitivity from 100 to 12800 (expandable to H:25600) and Canon’s DIGIC 6 image processor. It also has a hybrid CMOS AF II that Canon says will support accurate autofocus, even in maximum continuous shooting of 4.6 frames per second. And, like all consumer cameras these days, it does feature a flip up screen to help you take that “perfect selfie.” Or, more along what I use these kinds of screens for, it’s great for doing video of yourself so you can actually see what framing looks like (ideal for vloggers).

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The EOS M10 features only Full HD video (1920×1080 resolution) at 24 and 30p with no high frame rate options, so it’s not really future proof when it comes to video.  It is compatible with all EF-M lenses, as well as full line of EF and EF-S lenses with the use of the adapter that Canon makes. It has a built-in retractable flash and Wi-Fi and NFC (Near Field Communication) plus a Mobile Device Connect Button.

The EOS M10 camera is scheduled to be available through authorized Canon dealers in November 2015, and will be offered in a kit with the EF-M 15-45mm f/3.5-6.3 IS STM zoom lens at an estimated retail price of $599.99. The camera body is available in black or white, and will also be available in gray exclusively through the Canon Online store at http://shop.usa.canon.com/.

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In addition, the new EF-M 15-45mm f/3.5-6.3 IS STM zoom lens is scheduled to be available in November 2015 at an estimated retail price of $299.99 and a silver version of the current EF-M 55-200mm f/4.5-6.3 IS STM zoom lens also is scheduled to be available in November 2015 at an estimated retail price of $349.99.

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