I’m not entirely sure what this means (though it generally signals a dealer emptying stock because the product won’t move), but if you’ve been eying a Lytro Illum but haven’t pulled the trigger due to price, today is the day you take some action. The “living picture” camera has been dramatically discounted today over at Amazon, down to only $400 (that’s 70% off the original $1300 price).

© Greg Neumaier/Resource Magazine

© Greg Neumaier/Resource Magazine

About the Lytro:

  • Sensor: Capture a deeper picture. LYTRO ILLUM’s 40 Mega ray customized sensor, with Lytro’s patented micro lens array technology, unlocks the ability to capture the color, intensity and direction of the light rays flowing into the camera.
  • Lens: All you need in just one lens. The incredibly versatile 8x optical zoom, 30-250mm equivalent focal length (35 mm equivalent) with a constant f/2 aperture and 1:3 macro lets you take a wide range of shots without ever having to change your lens.
  • Lytro Button: Compose your pictures in a new way. During image capture, an interactive depth feedback display shows the relative focus of all objects in the frame, allowing composition in three dimensions.
  • Light Field Engine 2.0: Bigger pictures, faster processing. LYTRO ILLUM’s powerful in-camera software provides real-time feedback allowing for dramatic composition of every shot.
  • Total Control: Perfect balance of tactile controls and touch interface. With a sleek design, LYTRO ILLUM pairs the controls of a high-end camera with a state-of-the-art 4″ touchscreen for ultimate flexibility and control.
  • Harold

    I was going to buy one until I read the reviews. “niche” kept coming up.