Folks could do with thinking a little bit about more about where their criticism of Brooklyn Beckham really comes from, but seems just the way it goes these days: people love to complain. In this day and age it does not take much, especially in the fickle photography community, to quickly blossom into full on pitchforks and torches anger. The lad does not appear to be a bad guy in any way, shape or form, plus it’s not like Burberry have gone and hired Kayne West or some douchebag to shoot for them – I for one, just can not understand the problem.

This is just the current trend of photography, and to be honest a trend that has been with us from the very start: Popular people and celebrities are in touch with a bigger audience of a ‘ready to engage’ community of people. Just look at what major companies are doing with Instagram and Vine stars. As a photographer, a choice you can decide to make with your business is to create and grow your community. Many modern photographers have dedicated a large portion of their business to this, and some have dedicated none. It’s a choice. If you do, then that element of your business is something that has commercial value and should be available for purchase.

@maddiedemaine1

A photo posted by Brooklyn Beckham (@brooklynbeckham) on

Yes, Brooklyn Beckham was born into his celebrity status so he immediately got a jump start on that community building portion of his business, but if you think maintaining it is any easier, you are mistaken. He still has to dedicate a lot of time to nurturing and growing his follower numbers.

Time is also going to be an interesting element in this. If Brooklyn goes on to shoot things for his mother, for Vogue and using his family and personal connections to document the world around him, he could build an amazing life for himself. I would encourage him to do so! I would encourage him to surround himself with the very people that are at the very top of their game. Would any of you do any different if you were in his position?

At work ????

A photo posted by Brooklyn Beckham (@brooklynbeckham) on

The world needs people who are hard-working and level-headed, and fewer fame-hungry stains on the world. The photography community needs less ‘Uncle Terry’s’ and more honest real people. If he grows up anything like his mum and dad then he would be an asset to our community One look at the images he posts on Instagram and it is super clear the lad has an artistic view point on the world.

Yes, there might be a very large element of PR wrapped up in this story but the community is letting themselves get whipped into a fervor over it. Who says that Burberry has to hire a more traditional, “pro” photographer (and what is that meant to mean anyway)? If you fairly judge the images that have been put out so far, you’ll notice something: they are good! People are then saying, “well, look at the team around him – how could he fail?” That seems like a crappy way to look at the world in my eyes – pointing and crying about where other people are. I can tell you this though: David and Victoria would have felt so proud they were able to help their lad, just in the same way any parent would – seems a bit petty and odd to try and take that away from them.

????

A photo posted by Brooklyn Beckham (@brooklynbeckham) on

I for one, cannot wait to see what he shoots next (I wonder if he needs an assistant…).The ‘Sheer nepotism’ comments printed in the Guardian have a valid view and I reckon that they are correct in some ways, but also need to just chill out a little. The other thing to remember, is that this is not the first time the Beckhams have done adverts for Burberry. “Brooklyn is the second Beckham child to work with Burberry after his younger brother Romeo’s role in the label’s Christmas advert, which attracted 11 million views within 48 hours of launching.”

I also have to politely disagree with photographer Chris Floyd too – his comment to the Guardian saying that Brooklyn has devalued photography is pretty short sighted in my eyes:

Fashion photographer Chris Floyd told the Guardian that Burberry’s decision to employ the inexperienced Beckham was a “devaluation of photography” that showed a lack of respect for hardworking, experienced professionals.

I also think that if Chris really thinks that companies only care about “good photography” then his viewpoint on the commercial world is a little bit naïve to say the least. At the end of the day, they are looking to create a media campaign and get eyes on a topic, and obviously this one worked. Brooklyn was able to offer a package to suit their needs, so he got the gig. I don’t see the harm.

Agifold old school camera ????

A photo posted by Brooklyn Beckham (@brooklynbeckham) on

For Jon Gorrigan, who suggested that he would have to just turn up and shoot, I see the very same from photographers all over the world. I would also question what he meant to say by this – is he saying that Brooklyn would have had his ‘respect’ if he had a crappy team surrounding him? Do any of us want a crappy team surrounding us? Not sure what the story is here but hey, lets grind some axes anyway. He then goes on to say that “He’s obviously not going to be doing the lighting, he’ll have no clue of the programs, the cameras or Photoshop.” I wonder where this info comes from. Does he know Brooklyn personally? And even so, Brooklyn might have found the £8 per month to have the Photographer package of Lightroom and Photoshop, just like the rest of us. I know a ton of amazing photographers that have been working for years that cannot use Photoshop. If Jon is suggesting that you have to do your own retouching to be a photographer then what are all these “Programs” that he mentions? My camera has never left manual mode and I am only aware of two others that might be relevant and that is Shutter Priority and Aperture Priority.

It’s just all very… petty.

I don’t know about all the complainers, but I say good luck to him! May he go onto do the things he loves and have fun doing it. In my eyes the only thing he did wrong was not use a Fuji (I kid, I kid). Let’s all calm down. Right now, the facts of this all is that a 16 year old took some good images and people hate on him for it. He didn’t take your job, unless you are Patrick Demarchelier or Mario Testino, in which case, I am not sure this would really worry you. This is the fashion world and we should come to expect these types of media spins.

  • Marius Budu

    Well said Dave! I find the whole uproar misguided and childish. At the end of the day, the images are great, the brand got access to a demographic they were seeking through Brooklyn’s audience and everyone was happy.

    Now, if the images sucked (like uncle Terry’s for example) and he only got the gig because of who his father was *cough* *cough*, then I could see how the anger was justified. But he is young, driven, skilled, brings his audience with him and he’s backed by a strong team. I see no reason to be upset. We need to encourage young talent no matter what background they come from.

    We need less hating and more people participating 😉

  • Jade1

    I totally agree with you Dave, the fact from the comments the other photographers made, are simply a touch of jealousy because he started young. And without research on his background if he studied this, is pointless statement of them to make. He would have done photography as one of his curriculum’s at school. Looking at his work i say full Kudos to him and he will go far. And for Burberry, to have taken a fresh young outlook on a photographer Congratulations.