Google announced today that they’re ending support and development for their beloved, low profile and free editing solution, entitled Picasa. For years, Picasa was loved by amateurs for the easy to use interface with a lot of tools packed into it. While loved by many, many others are surprised that Picasa is still a thing. But does this mean that Google is getting out of the photo game? Not exactly.
Google still has Google Photos, which is the product they’re hoping many of the Picasa users will transition over to. Perhaps the biggest benefit for Google Photos comes in their free and unlimited storage and sharing platform, allowing photographers to have an offsite backup solution at no cost.
And beyond all of that, Google still owns the rights to Nik Software, a popular Photoshop plugin system used by many.