Operational workflow is the lifeblood of visual creatives – but it’s rarely easy. We love to do creative work, but the process itself is often filled with a torrent of files and markups, and endless and sometimes inefficient back-and-forth with clients and colleagues. Fortunately, a new generation of tools and technology can transform the creative workflow experience, enabling efficient processing of files, powerful cross-functional collaboration, and time savings that make all the difference when striving to hit impossible deadlines.
On Wed., March 16 at 2 PM EST, globaledit—the leading workflow tool for creative operations Brands— is launching a new Creative Operations Essentials webinar series, sharing their expertise in a range of areas including, review and approval, asset management, and long term archive and search. It’s a series of five free webinars aimed at anyone who works in creative production, from ops managers to creative directors to photographers or videographers, and will be held on Wednesday of most weeks through April 20.
“Despite the rapid evolution of technology, nearly every creative professional working today is struggling to keep up with a deluge of work and projects,” says Tommy Lionelli, Sr. Product Manager of globaledit. “Visual asset flow is a complex, multi-dimensional problem for companies to solve, and some of the methods in place are outdated, insecure, or use workarounds on top of workarounds. We’d like to show a better path that leads to happier, more efficient and productive creative teams.”
According to Lionelli, this series gives a sequential view of the creative production process from a photo or video perspective: it begins with an asset being captured, gets refined through review and approval, and is then distributed to the people who need it. Finally, the asset is archived, and the process starts over once a new project begins. With this, the initial webinar is focused on Great Asset Capture, followed by topics such as Fine-Tuning Your Creative Production Workflow and Maxing Out Your Metadata. Lionelli adds that although each webinar can be attended as a standalone course, the content is effectively cumulative, and most registrants sign up for every topic. In addition, the webinars will be taught by a lineup of creative operations experts from globaledit and Industrial Color—and there will be at least one surprise brand-based guest speaker to be announced.
The webinars are open to everyone—not just globaledit users. Lionelli explains that their focus is to educate professionals in a way that is agnostic to the technology and tools they are using. To put it simply: it’s an unbiased platform for creatives to learn how to optimize the execution of their projects and ideas.
Check out the full line-up of the webinars below and sign up today!
FIRST THINGS FIRST: GREAT ASSET CAPTURE
When: Wed., March 16 – 2PM EST / 11AM PST
What you’ll learn:
- Establishing a file structure/system
- What makes a good file naming protocol
- Ingesting metadata from the get-go
FINE-TUNING YOUR CREATIVE PRODUCTION WORKFLOW
When: Wed., March 30 – 2PM EST / 11AM PST
- Assessing the workflow you have
- Finding points for improvement
- Tools to help you along the way
MAXING OUT YOUR METADATA
When: Wed., April 6 – 2PM EST / 11AM PST
What you’ll learn:
- The value of metadata
- Standard vs. custom approaches
- Trimming the fat of unneeded data
TIPS FOR DISTRIBUTING FINAL ASSETS TO YOUR TEAMS
When: Wed., April 13 – 2PM EST / 11AM PST
- Rights management
- Working with vendors
- Working with executives and cross-functional teams
ARCHIVING BEST PRACTICES
When: Wed., April 20 – 2PM EST / 11AM PST
What you’ll learn:
- Setting a company archiving strategy
- What, when, how much to archive
- The cost of archiving today