At WPPI in Las Vegas, Sony has announced a new point and shoot, the HX80. This new camera features 30x optical zoom, a high-resolution 18.2 MP2 Exmor R CMOS Sensor and a retractable OLED Tru-Finder in a compact body that is even smaller than the RX100 Mark IV. Along with the DSC-HX90V model, the HX80 camera becomes the only compact high-zoom camera with a retractable electronic viewfinder.

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The HX80 also features a high-resolution, 921k dot LCD screen that tilts a full 180 degrees for comfortable arms-length portraits or “selfies” and is Wi-Fi / NFC compatible.

Some of the key features:

  • Compact Hi-Zoom HX80 Camera w/ Built-in Retractable EVF
  • Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x “Clear Image” digital zoom capability
  • Built-in pop-up OLED Tru-Finder EVF w/ high contrast and vivid colors
  • 18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions
  • Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake
  • 921k dot, 3.0 type LCD screen that tilts a full 180 degrees
  • Full HD movie shooting capabilities including high-speed XAVC S format at 50 Mbps
  • Built-in ‘pop up’ flash for low-light shooting support
  • Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories™ Camera apps

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The HX80 will be available in April for about $350.

Basically, the HX80 is a very small, very affordable compact camera for the consumer market. Sony has had this particular segment cornered for quite some time, and the HX80 is simply their way of continuing that dominance. If you are looking for something simple that will take great photos, there is no reason to not look into the HX80. However, it doesn’t sport many “pro” features that fans of something like the RX100 have come to expect.