In an email distributed to EyeFi Cloud users, EyeFi has announced that Ricoh is purchasing their relatively new cloud storage service. This doesn’t appear to include the SD card business, the EyeFi Mobi and Mobi Pro.

We are pleased to announce that Ricoh Innovations Corporation (RIC) and Eye-Fi Inc have reached an agreement for the acquisition of Eyefi Cloud, and associated apps, by Ricoh. RIC is a member of the Ricoh Group which is a $19B dollar market leader in digital imaging. Ricoh is dedicated to providing imaginative products and services that improve people’s lives through products such as its Pentax DSLR, Theta 360 cameras and many others. This unique blending of technology and expertise creates new opportunities to enhance value for our customers.

The Eyefi Cloud team will immediately join Ricoh and is excited about bringing even more innovation to our customers around the world. We are dedicated to maintaining and increasing the quality, support and service that you have come to know from our team. One thing will remain the same, our passion for photography and protecting your valuable memories.

As PDN pointed out, EyeFi had been expanding relationships with camera companies including both Olympus and GoPro, which resulted in direct connect support straight out of the cameras. With Ricoh now taking hold of the business, it remains to be seen if they will continue to build out their support, or curtail it back to only Ricoh/Pentax cameras.

EyeFi has said that this will not change support to any current EyeFi Mobi and Mobi Pro customers will receive “identical support” to what they are receiving now.

Curious… curious all around.