Though the lid was blown off this story last week with a multitude of leaks and rumors, Canon has officially made the 5D Mark IV announcement today. With a mix of major and incremental updates across the board, the 5D Mark IV looks like it does a lot right. The camera’s 30.4 megapixel 35mm Full Frame Canon CMOS sensor and the DIGIC 6+ Image Processor that can deliver 4Kp30 video and up to and seven frames per second (fps) continuous shooting, and the Dual Pixel CMOS AF with live view tracking and post-shot refocusing (more on that soon) top the highlights list of new features.


Additionally, Canon also will be introducing two new L-series EF lenses – the Canon EF 16-35mm f/2.8L III USM Ultra-Wide Zoom Lens and EF 24-105mm f/4L IS II USM  Standard Zoom Lens.

EOS-5D-MarkIV-EF24-105-4L-IS-II-USM-3Q- HR_EF24-105_4L_IS_II_USM_3Q_CL EOS-5D-MarkIV-EF16-35-28LIII-USM-3Q-

EOS 5D Mark IV DSLR Camera Specifications:

  • New 30.4 Megapixel full-frame CMOS sensor for versatile shooting in nearly any light, with ISO range 100–32,000; expandable up to 50–102,400.
  • 4K Motion JPEG video (DCI cinema-type 4096 x 2160) at 30p or 24p; in-camera still frame grab of 4K 8.8-Megapixel images; multiple video options include Full HD up to 60p, and HD up to 120p.
  • Superb Dual Pixel CMOS AF for responsive and smooth AF during video or Live View shooting; LCD monitor has full touch-screen interface, including selection of AF area.
  • Excellent performance — up to 7.0 fps continuous shooting speed with high performance DIGIC 6+ Image Processor for improved speed and excellent image quality.
  • 61 AF points with expanded vertical coverage with 41 cross-points, and AF possible at all 61 AF points with many lens + extender combinations effective at f/8.
  • 150,000-pixel RGB+IR metering sensor helps provide precise exposure metering, helps detect flickering lights and allows for enhanced scene recognition and face detection capabilities.
  • Dual Pixel RAW, in-camera Digital Lens Optimizer during JPEG shooting and Diffraction Correction technologies.
  • Built-in Wi-Fi and NFC connectivity provide easy sharing to compatible smart devices, select social media sites and the Canon Connect Station CS100 device.
  • Built-in GPS provides geotag information including auto time syncing with Universal Time Code (UTC) via satellites.


I want to pause for a second and discuss that Dual Pixel RAW feature mentioned third from the bottom on that list. What the heck is it? Well, in short, it’s basically refocusing an image after the fact. Not something like what Lytro was doing, but more useful.

Dual Pixel Raw allows for post processing of the image to adjust the plane of sharpness and resolution forward or backward in small increments.

Dual Pixel Raw functionality has 3 adjustments possible. One is “Image Micro Adjustment.” This allows for post processing of the image, in Canon’s Digital Photo Professional, to adjust the plane of sharpness and resolution forward or backward in small increments using depth information recorded by the sensor, which is possible by leveraging Dual Pixel data.

For example, one use case would be a portrait where the eyes are just not quite as sharp as you want them. With DPR, you can shift that sharpness forward or backward to enhance the sharpness and resolution of the eyes.

Without actually testing the technology, we can’t know for sure how drastic of changes this feature can make. But what we’re hearing does sound intriguing.

In addition to the new Full Frame sensor, the new EOS 5D Mark IV includes a 61-point High-Density Reticular AF II system, similar to the one found in the flagship EOS-1D X Mark II, with all AF points selectable by the user (and up to 41 cross-type points depending on the lens in use). The AF system, improved over previous Canon 5D series models, includes expanded coverage across the frame that supports AF at maximum apertures up to f/8 with all 61 points for high-precision autofocus even when using EF super-telephoto lenses with an EF extender. Standard ISO range for the EOS 5D Mark IV is ISO 100-32,000 and is expandable to 50-102,400.


The EOS 5D Mark IV also introduces a new 150,000 pixel RGB+IR metering sensor with enhanced precision and performance compared to its predecessor, improving upon facial recognition and tracking as well as nature and sports scenes with fast-moving action. AF sensitivity in low light is EV-3 and EV-4 when in Live View mode. The EOS Scene Detection System can detect and compensate for flickering light sources that are often used in gymnasiums and swimming pools. When enabled, this anti-flicker system automatically adjusts shutter release timing to help reduce disparities in exposure and color especially during continuous burst shooting.

The 5D Mark IV can record DCI 4K video (not UHD, but you can crop down to UHD in post). This is great, but unfortunately the Mark IV will only record at 24 and 30p, leaving the possibility for slow motion 4K only available in the 1DX Mark II and some C series cameras.


For the first time in an EOS 5D series DSLR camera, the EOS 5D Mark IV features built-in Wi-Fi and Near-Field Communication (NFC), providing for the easy transfer of images and MP4 movies to compatible mobile devices, as well remote shooting when using the Canon Camera Connect App. The EOS 5D Mark IV also includes a built-in GPS receiver with compass for precise geo-tagged information of latitude, longitude, and elevation. This is especially valuable to wildlife photographers and photojournalists who need to track their locations, as well as providing sports and wedding photographers the ability to sync a multiple-camera setup with extreme accuracy and precision. The camera’s built-in GPS can also be used to sync the camera’s time to the atomic clock, an invaluable feature when multiple photographers are covering the same event.

Pricing and Availability

The Canon EOS 5D Mark IV DSLR is currently scheduled to be available in early September 2016 for an estimated retail price of $3,499.00 for the body only. It will also be sold as part of body-and-lens kits with the EF24-70mm f/4L lens ($4,399.00, scheduled to be available early September) and the EF24-105mm f/4L IS II USM lens ($4599.00, scheduled to be available late October).

For an exclusive, hands-on preview, the camera will be available at the customer support centers shown below. Visitors can experience the camera firsthand while Canon technical experts demonstrate new product features, answer questions, and spotlight the benefits of Canon products and service: