Motorola is pushing the image-making aspect of their phones harder and harder with both an increased effort into the research and development end, as well as partnerships with brands that focus on imaging. Their latest line of phones includes the ability enhance the device with “Moto Mods,” further expanding the ability of the modern smartphone. One of those Moto Mods is the Hasselblad True Zoom, and it was recently used to take the cover photo of the latest issue of Sports Illustrated featuring Dwayne “The Rock” Johnson.

According to Motorola, Photographer Mike LeBrecht used a Motorola Z and the True Zoom mod to take the cover photo of the iconic sports Magazine:

screen-shot-2016-12-05-at-10-35-47-am

the-rock-si-cover

And a few outtakes:

Portrait of actor Dwayne Johnson Portrait of actor Dwayne Johnson Beverly Hills Hotel/Beverly Hills, CA, USA 11/14/2016 SI-619 TK1 Credit: LeBrecht II, Michael J.

Credit: LeBrecht II, Michael J.

Portrait of actor Dwayne Johnson Portrait of actor Dwayne Johnson Beverly Hills Hotel/Beverly Hills, CA, USA 11/14/2016 SI-619 TK1 Credit: LeBrecht II, Michael J.

Credit: LeBrecht II, Michael J.

 

Portrait of actor Dwayne Johnson Portrait of actor Dwayne Johnson Beverly Hills Hotel/Beverly Hills, CA, USA 11/14/2016 SI-619 TK1 Credit: LeBrecht II, Michael J.

Credit: LeBrecht II, Michael J.

Portrait of actor Dwayne Johnson Portrait of actor Dwayne Johnson Beverly Hills Hotel/Beverly Hills, CA, USA 11/14/2016 SI-619 TK1 Credit: LeBrecht II, Michael J.

Credit: LeBrecht II, Michael J.

Portrait of actor Dwayne Johnson Portrait of actor Dwayne Johnson Beverly Hills Hotel/Beverly Hills, CA, USA 11/14/2016 SI-619 TK1 Credit: LeBrecht II, Michael J.

Credit: LeBrecht II, Michael J.

Portrait of actor Dwayne Johnson Beverly Hills Hotel/Beverly Hills, CA, USA 11/14/2016 SI-619 TK1 Credit: Michael J. LeBrecht II

Credit: LeBrecht II, Michael J.

You can read the whole article about The Rock here, as well as see a full gallery of outtakes from the shoot here.

Images copyright Sports Illustrated and Michael J. LeBrecht II, republished with permission.

  • Caleb Kerr

    The color is surprisingly bad, and the outtakes all look really bad, so obviously the cover did too before professional retouching. I think the whole concept of the smartphone shot is weak. It’s because Motorola paid for it to happen, not because it was the best tool for the job. It was done to prove a point, which is fine, but I don’t think it’s an especially valuable one. The same way that obsessing over expensive gear isn’t going to make for a better photo / photographer, trying to dumb down the camera isn’t either. Also, take note, the lighting and rest of the gear is still pro-level and extremely expensive, so just using a smartphone in conjunction with all that grip doesn’t really prove any points.

    • Bill

      Looks like sixty thousand dollars worth of lights, the only thing this proves is you can take fantastic photos with the phone for the price of a Hassel-Blad.
      I wonder how they triggered the lights?