Everybody knows a fuccboi. He’s the guy who sold dime bags in high school, and graduated to pushing shiesty 20 bags of blough at a college campus he didn’t belong at. As time passed, he moved to the Lower East Side to live out his twenties as the dude you can always count on for a round of tequila shots and a bump from his vile. He’s one of those B-list comrades you’re always known, yet have never taken the time to actually meet. And now he’s texting you “still up” at 3:57 a.m., but will you answer? Maybe you will, that is, after you watch Jerry Media’s new ‘FUCCBOI’ music video.

The video was released earlier today on the new Jerry Studios YouTube channel created by Jerry Media, an advertising agency run by social stars Elliot Tebele (@Fuckjerry), James Ohliger (@Krispyshorts), and a team of content creators. According to Tebele, the idea for the video came up about a week ago, after Creative Director Guy Blelloch started singing “just a mother fucking fuck boy” along to The Weekend’s ‘Starboy ft. Daft Punk’ track at his desk in the office. The idea snowballed, and after about four days of production, which included about eight hours in a studio to the record the track, it transformed into this masterful satire on getting down in NYC, from repping Supreme to mass swiping on Tinder, and, of course, fucking. 

“We laughed it off at first, we didn’t think we were actually going to do this…” Tebele said. “Then we told James about the idea and he loved it. From that point, it’s been a week, not even, but James and Guy definitely took the reigns on production. All of us in the office have been on an e-mail chain sending lyric concepts and ideas, one-liners and stuff. Once we felt confident with the lyrics we went to the studio and nailed that before any of the video content.”

This video comes among the first releases from Jerry Studios, a YouTube channel that Tebele describes as “an arm of Jerry Media.” He explains that on one hand, it’s a collective platform for the Jerry Media staff work creatively and publish content, but on the other, it’s slated to be scaled and eventually feature branded content as well.

“Even if we have an employee or co-worker or whatever, and they come up with an idea, we’re going to create a channel for them on the YouTube page,” Tebele said. “Guy, for example, has a show called ‘The Adventures With Pat,’ which is a ridiculously stupid show that’s like 30 seconds an episode, not even, but we’re throwing it on there. So if anyone has any sort of idea for any creative, we’ll put it up. It’s the collective work of all of us.”