What was once heralded by us, among many others, as the greatest idea in drone development has slowly spiraled back down to earth. As of today, Lily, the flying camera, is winding down business operations and closing up shop. As Lily puts it, the “adventure comes to an end.”

Once the first brand to give us the best concept for a “follow-me” drone, and still the only one that would fly when thrown, the Lily simply couldn’t keep competing in a costly space. Most of what made Lily unique has been released in numerous drones by DJI, and in contrast Lily failed to get their unit out on time, repeatedly missing deadlines.

Those who invested in Lily will be receiving their refunds within the next 60 days, and if you’ve changed credit cards since buying a Lily, you will need to fill out this form in order to assure you get your money back.

Here is the letter issued to the public that was published this morning:

January 12th, 2017

Dear Lily community,

Antoine and Henry here from the Lily team. When Lily set out on the journey to create a flying camera over 3 years ago, we were determined to develop and deliver a product that would exceed your expectations.

In the past year, the Lily family has had many ups and downs. We have been delighted by the steady advancements in the quality of our product and have received great feedback from our Beta program. At the same time, we have been racing against a clock of ever-diminishing funds. Over the past few months, we have tried to secure financing in order to unlock our manufacturing line and ship our first units – but have been unable to do this. As a result, we are deeply saddened to say that we are planning to wind down the company and offer refunds to customers (details below).

We want to thank you for sticking with us and believing in us during this time. Our community was the drive that kept us going even as circumstances became more and more difficult. Your encouraging words through our forums and in your emails gave us hope and the energy we needed to keep fighting.

Before we sign off, we want to thank all the people who have worked at Lily, who have partnered with us, and who have invested in us. Thank you for giving your all, nights, weekends and holidays, in the effort to deliver a great product.

After so much hard work, we are sad to see this adventure come to an end. We are very sorry and disappointed that we will not be able to deliver your flying camera, and are incredibly grateful for your support as a pre-order customer. Thank you for believing in our vision and giving us the opportunity to get this far. We hope our contribution will help pave the way for the exciting future of our industry.

Antoine and Henry
Lily Founders

Refund Details:

Lily will be offering a refund to customers over the next 60 days. We will be initiating refunds to the payment card used for the original transaction (no action is required on your part; please allow 14 days for the refund to appear on your statement).

If the card you used is expired, please fill out this form so we can work with you on providing a refund by other means (e.g., PayPal or check).

[Via DIY]