2017 marks Nikon’s 100th anniversary, and to celebrate the storied camera company has launched a dedicated website that is headlined by this incredible short film (or music video, whichever terminology you want to use). The website lets you see what Nikon has accomplished in those incredible 100 years, and perhaps will give you a glimpse into what to expect from them in the future.

Bear in mind Nikon’s language: it’s their first 100 years, meaning they plan to celebrate many more centennials.

It’s an interesting history lesson for those who didn’t know the breadth of Nikon’s influence, and a teary-eyed celebration for those who do. I highly recommend you check it out.