On the last day of January, a Ukrainian team of instant photography enthusiasts kicked off a 30-day crowdfunding campaign on Kickstarter to bring to life their vintage and jolly looking new instant film camera. They were aiming at $15,000, and they didn’t even need a full day to reach their goal.

What exactly is this thing people are so excited about?

Jollylook is a simple fold out camera for analog photos, made entirely from recycled paper and cardboard. No electronics, batteries or chargers, some paper, a pair of lenses and a cartridge for instant mini photos. It’s the world’s most environmentally friendly camera!

“When I showed my son what’s inside an analog camera […] I thought ‘what if the package itself transformed and fulfilled the function of the camera and the picture turned out immediately?'”
—Oleg Khalip, co-founder and author of the idea

Khalip says the shutter was the most difficult part to develop. No existing structure worked for Jollylook, so they had to invent a new shutter. After picking the right lens and calculating the aperture, they then created a “folding accordion” camera body from paper, then the case where the instax cartridge is placed, and then they moved to the design. No doubts there: it had to be “retro with a little steampunk” look.

The last obstacle was to find a way to pull the photo out from the cartridge. “But after testing many options, we achieved a perfect result,” Khalip says. Photos are now developed and pulled out with a rotating handle.

How does it work? Just like with an analog plastic and metal camera, you first set the lens position to landscape, group, portrait or macro. You then choose the aperture and simply pull out the viewfinder!

Up next: taking the picture! Simply look through the viewfinder and press the shutter-release button whenever you’re satisfied.

Then you roll out the exposed photo by turning the handle for developing. The rollers actually break the capsule with the processing liquid, and initiate the developing process. After just a few minutes, you have a new shot in your hands!

Jollylook uses Fujifilm Instax Mini, instant film cartridges that are available worldwide, which can be changed “many times,” according to the developers.

Technical specifications:

  • Lens – a meniscus lens with a focal length of 110 mm ( 4.33 in ), allows to take photos from portrait to landscape. can be moved up to shoot through the pinhole.
  • Viewfinder – a Fresnel lens
  • Aperture – a switchable diaphragm with manual adjustment for the seven values: f / 8, f / 11, f / 16, f / 22; f / 32; f / 45; f / 64 + pinhole.
  • Shutter – automatic with shutter speed of 1/250 or 1/160 and manual shutter mode with the possibility to control the exposure time manually.
  • Pinhole – a round hole in a copper foil 0.6 mm (0.023 in) in diameter, located on the diaphragm disk
  • 10 shots per instax mini cartridge (the cartridge can be changed many times)
  • Storage conditions – store in a dry and dark place at room temperature.
  • conditions of use – use at temperatures between 10 – 35 °C (50 -95 ?) in dry weather.
  • Size when folded 85 x 127 x 48 mm ( 311?32 x 5 x 157?64 in )
  • Fujifilm “instax mini” instant film cartridge
  • Photo size 46(W) x 62(H) mm

The crowdfunding campaign will stay on Kickstarter until the end of February and the first mass produced Jollylook cameras are expected in June 2017. There’s no explicit unit price set for when that happens, but the fact that pledgers who gave $35 got a camera, is an indication.