Snapchat has become more than just the app to watch your friends’ 200-second stories of their drunken nights out—it’s yet another social media platform to source quick news and happenings, without having to turn on the TV. And now, the app is partnering with the A&E network to create another Discover page feature: a reality show.
Currently in the works, the Snapchat show, Second Chance, is a story about bringing exes together. It will feature an ex couple and have them talk about their relationship, what went wrong and seek reconciliation. It’s said to be very emotional and melodramatic, as most reality TV shows are.
According to TechCrunch, the series will run for eight weeks with one episode a week, and will be available to watch in the U.S., Australia, UK, and Canada. A release date has not been announced yet, however Wired reported the show will premiere in April 2017.
Snapchat, since 2015, has been partnering with various networks, both television and social media, to produce new content for users aside from just Snaps. It has partnerships with ABC, NBC, E! and ESPN, as well as the BBC network, with a plan in place to broadcast six episodes of the network’s Planet Earth II series. With so many television networks working with Snapchat, it begs the question of whether this social media app is the right platform for television?
The Discover Channel itself is veering Snapchat away from what the app was originally intended for: to share photos with friends without them permanently floating around the internet. Now, it’s become riddled with numbers publishes and a reality show. As a Snapchat user, I rarely utilize the Discover page; it’s always felt like more of a nuisance than a platform for engaging content. Snapchat has also been criticized on focusing more on its brand than the users themselves.
However, that doesn’t mean Second Chance is destined to fail. After all, everyone loves reality television, even if we deny it. We live for the drama, the emotions and the “realness.” Not to mention that this scenario of exes reuniting is inevitably relatable for the app’s 150 million daily users, most of which are millennials or younger. In addition, the quick-cut format of Snaps makes for easy engagement while airing a new episode each week drives a returning audience. And it will definitely be interesting to see how it’s shot, edited and tailored to a vertical phone screen.
So will this reality show survive on Snapchat, given that it’s first original series, Literally Can’t Even, garnered a lineup of mixed reviews from critics? Let us know what you think in the comments.
[Featured image via Flickr]