One of Instagram’s top meme creators and two-time Webby Award winner George Resch (@Tank.Sinatra), loves to make people laugh. After earning his stripes in the entertainment industry alongside Jay Z and a quick stab at stand up comedy, he started creating quick-witted internet memes in 2015. Reposts from major accounts and huge celebrities quickly gained him tens of thousands of followers and dozens of TV features.

Mario Lopez wrote a glowing testimonial in Resch’s new book.

On March 20th of 2017, the International Day of Happiness, Resch will release his first book, Happy is the New Rich via It’s a collection of “transformational thoughts” he wrote over the course of 10 years. In a press release, the book is introduced as “a serious compilation, with a humorous twist, of his past struggles and how he changed his thought processes to overcome them.”

Resch hopes his 207-page book will help encourage and motivate people to exemplify his credo (the book’s title). With a complete disregard for the art of storytelling, he cuts right down to the core of the issues in this collection of single-page entries, which he calls “lightbulb moments,” for readers who feel stuck in their career, health, relationships, or life in general.

I hope he's not a cheeky bloke (@middleclassfancy)

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“The majority of information in this book is not recycled from the abyss that is the self-help industry,” Resch stated in a press release. It’s drawn from real life experiences and “filtered through intense self-reflection. What you see in this book is what’s churned out by [my] overactive mind or the well of ideas that have helped [me].”