Lomography Gallery Store in New York City is celebrating Film Photography Day today from 11 a.m. to 8 p.m. These “lomographers” created this Festival of Analogue to have film and photography lovers come together and share their ideas, push creative boundaries and embrace inspiration from each other.

During this celebration, Lomography locations across the world will be launching their Lomo’Instant Automat Glass, a new instant camera, holding special workshops and online competitions where you can win some sweet prizes. There will also be some awesome deals on films, chat cameras and scanning techniques.

At the NYC location, party-goers can get a free tattoo (with purchase of $30 or more) to show their analog love between 12 p.m. and 5 p.m. by tattoo artist, @AlishaGory of Sacred Tattoo. The only catch is it must be chosen from one of Lomography’s designs, which has yet to be revealed on the internet.

To continue showing love and appreciation for analog and photographers’ work, the gallery collaborated with Pursuit of Portraits to create an exhibit showcasing experimental creativity.

LOMO is welcoming  film and analog lovers of all ages, background and levels of experience. They want people to know that whether you’re a young student just starting out, or a professional who has been in the industry for years, experience doesn’t matter, only your passion to create does.

For more information about this event, check out the Lomography Gallery Store’s Facebook event. It is going to be a celebration of “epic proportions,” and you definitely do not want to miss it.