Are you interested in studying the concept behind Snapchat filters? How about cramming late into night to memorize marketing Facebook marketing strategies? Well, if this genre of academic discipline sounds appealing to you, you might want to put in an application for your bachelor’s at Kutztown University.
As a public university in the state of Pennsylvania, Kutztown is now offering the country’s first Bachelor’s of Science in Social Media Theory and Strategy. It may sound ludicrous, but apparently the theory and business behind social media is not only teachable, but also highly marketable.
According to program’s website, graduates of this particular program “will be equipped with the skills needed for success, longevity and leadership in careers rooted in social media content development, management, administration, marketing and analysis.” Students should expect coursework that will incorporate topics like social media content management, social media analytics, lead generation, public advocacy, digital marketing management, concept promotion, e-commerce, digital content marketing, pay per click (PPC) ad construction and evaluation, and content marketing across three different departments: English, Communication Studies, and Business Administration.
Kutztown’s latest academic installment comes at no surprise, as the university follows the trend of implementing social media into a formal education. Universities across the country have started educating students on the power of social media including the University of Southern California, Rutgers University, and the University of Florida’s College of Journalism and Communications. Such universities offer master’s programs, some including MBAs, focusing on the analytics and the significance social media brings to companies’ businesses and brands.
However, according to U.S. News and World Report, while job openings in social media boomed in 2014, they have since leveled off. As U.S. News and World Report reports, only 7 out of every 10,000 job listings on Indeed.com are social media positions.
Regardless of the number job openings, it is hard to deny that academic coursework in social media is both intriguing and exciting. At the very least, this gives students yet another reason to spend class time scrolling through Instagram.
[Featured image via Flickr]