“Capturing a car in motion has the advantage of shooting the car in its element, doing the things it was meant to do.” – Chang said.
SmugMug Films went behind the scenes of Easton Chang‘s Porsche 911 GT3 shoot, and it was brilliantly informing to say the least. The video centers around the art of making inanimate objects come to life, through the eyes of Chang. Who better to shoot cars, then a car lover? Chang had a passion for cars before photography, and the best way to encapsulate what he loved about cars was to take photographs of them.
“The character of the car is always different, so you need to tailor a formula that’s unique to that specific set of variables.” – Chang
An automobile is a designed tool for movement, speed, and performance, so there’s no better way but to capture it in motion, here are some of Chang’s techniques:
- Use Natural Elements: Chang enhances the shot by incorporating separate natural elements to really behold the car’s movement. In this particular shoot he uses an open space as a playground to really capture the vehicle’s performance. The setting is in the Mojave Desert with the element of sand, wind, and an open recreation ground for the car to showcase all its functions.
- Ride the Pony: The simple philosophy behind Chang’s shoots are making sure the car is doing what it is intended to do. The Porsche is seen in the video executing gnarly donuts, provoking the desert sand to kick up and form a dust trail. This technique delivers a beautiful angle to the picture as a whole and the earthly remnants left behind is visual proof of its motion and performance, being the ultimate goal.
- Use Multiple Shooting Techniques: Instead of just providing stills of a car’s exterior, Chang explains that he rather paint a picture of them in action. By doing this he makes sure to not limit himself to just one shooting method. Comprising his many methods together, highlights each aspect of action suiting certain images with certain moments. Aero-action, tracking, panning, and high-angle shooting techniques are all utilized but Chang still claims his static shots are key. Static shots help display the lines and sculpt the car using light and shadows, subsequently showing off its distinct profile.
“Cars are much more than just being an inanimate object, to us car entheusiasts.”
Chang makes it a point to shoot the car as a portrait of what it represents with its uniqueness and pedigree rather than just being eye-candy, ultimately separating his work from others. Behind the scenes, Chang’s photography is well choreographed behind and each individual shot holds its own story and boldness. Through his irrefutable understanding of motion and variety of techniques he dabbles with, we expect nothing less.