After a decade of silence, YASHICA returns to the world of hardware with the Kickstarter release of its digiFilm Y35 camera (specs below).

“YASHICA Y35 recaptures the joy and meaning of analogue-photography but eliminating [sic] the time and expense required for film development.”

With a body modeled after its iconic Electro 35 film camera (circ. 1965), the digiFilm seeks to revive the millisecond-long pauses which came along with shooting analog, “grant[ing] us time to inspire and think.”

hot bod

“The world seen from the viewfinder of Y35, might be a little slower, a little prettier, transporting us back to a time when we all pay a little bit more attention, and causing us to care each shot before clicking the shutter.”

 

It does this by employing false digiFilm “film cartridges” which need to be physically removed or inserted in order to shoot. The catch, however, is that these rolls do not contain film, as it is a digital camera, but instead are a manual way of altering the camera’s settings. For example, there is a “High Speed” cartridge, a “Black and White” cartridge, and an “Ultra Fine” cartridge. After insertion, furthermore, the camera needs a second or two to “wind” the roll, giving the photographer time to reflect on their choice of location, subject, etc.

“film rolls” and “batteries” inside a “camera”

“Using YASHICA Y35 is a journey to the truth—there is no instant gratification of a review screen, no delete button, and no hiding from mistakes.”

Putting highfalutin “journey to truth” language aside, this statement comes as a shock to many. But yes, you read that right, THERE IS NO REVIEW SCREEN and THERE IS NO DELETE BUTTON. The motivation behind this elimination of tools we take for granted is, in YASHICA’s words, to teach us that “randomness is never reckless.” Or, you should focus before you take your shot. Typically we think of this as a problem of learning–understanding how to slow down and consider your shot before snapping–but YASHICA considers this to be one of design: cameras are simply too fast and easy to use. Who knew?

b&w photo alongside the “Black and White” cartridge

If you’re still interested, the product–scheduled to ship in April 2018–can be purchased here for around $140. As always with a Kickstarter product, read the fine print as there are many different levels of “rewards” to be had based upon donation level.

Specs:

  • 1/3.2-inch CMOS sensor
  • 14 megapixel photos
  • Built-in viewfinder
  • Apertures of f2.8
  • Focal Length 35mm
  • A minimum focusing distance of 1m (~3 feet) to infinity
  • 5 selectable steps shutter speeds 1s, 1/30s, 1/60s, 1/250s, 1/500s
  • SD card storage (wifi card compatible)
  • Micro USB connectivity for data transfers
  • Tripod mount ready
  • Operate with 2 x AA batteries
  • Image controlled by digiFilm™

Dimension:

  • Body Only: 100 (w) x 64 (h) x 28 (d) mm
  • With lens and switch: 110 (w) x 70 (h) x 55 (d) mm

 

YASHICA’s next product: a CD with the portability of a cassette and the sound quality of a .wav file.