Last week, as part of their #ShootForGreatness campaign, Canon set up the Ultimate Photo Park in the Allouche Gallery of downtown Manhattan. Stocked with a few Canon EOS Rebel T7i’s, a litany of experts, one Instagram-famous photographer (Chelsea Yamase), and a collection of zany sets, the doors were opened to all those seeking “unique shots” and “mind-boggling perspectives.”
“Perfectly timed moments are happening all around us, every day”
The #ShootForGreatness campaign launched with a Rube-Goldberg-esque ad entitled Canon: Perfect Moments in which, throughout the process, several stills are captured, only to be revealed at the end. The idea behind it is that a Canon DSLR allows photographers to capture moments and angles which would typically be impossible if they only had a smartphone in hand. In an effort to win back customers, it seems Canon is attempting to make the case that for all of its of portability, a smartphone shouldn’t be your go-to for documentation due its limited capabilities. Thus, it closes with the slogan: “The right place…at the right time…means nothing without the right camera.”
We encourage all consumers to be inspired by our Ultimate Photo Park and get out in their own neighborhood or local community to capture the beauty around them.
While only time will tell how successful Canon will be at convincing customers that “taking photos on your smartphone just won’t cut it,” the shots from the Photo Park are already in, and Resource got their hands on ’em. We also spoke to a Canon rep who was generous enough to answer some of our questions. Enjoy!
At Canon, we want to empower consumers to #ShootForGreatness, strive for better quality images and strengthen their creative skills.
Here’s our conversation with Canon (emphasis ours):
You guys decided to team up with Instagrammers for this event. How do you convince the typical social media content creator to upgrade from their usual device (cameraphone most likely) to an EOS Rebel T7i or the like?
- We wanted to team up with content creators and provide them with the best tools to enable creativity – and share their tips & tricks with their audiences. A DSLR, like the EOS Rebel T7i, opens the mind to creative possibilities, allowing the user to have more control over what they capture.
Your slogan for this campaign is “shoot for greatness.” What is your conception of photographic “greatness”? And how do these fantastical sets you’ve provided fit into that idea?
- There isn’t one answer for what defines greatness in a photograph. Beauty is always in the eye of the beholder – especially with photography. Everyone has their own perspective on creativity and what defines a good image. At Canon, we want to empower consumers to #ShootForGreatness, strive for better quality images and strengthen their creative skills. The moments that we built for the Ultimate Photo Park were created with the idea that we could provide an environment for the everyday consumer to get creative and discover how anyone and everyone can recreate these real-life moments with everyday objects and settings.
Chelsea Yamase was your featured artists for this event. What is it about her work that made you decide to bring her in?
- We are so inspired by Chelsea’s travel images and her ability to easily converse with her followers to help them achieve the same quality in their own images. It also helps that Chelsea is so approachable and relatable who is also skilled in sharing her story with her followers. Chelsea has an amazing story in that she started shooting on a Canon EOS Rebel DSLR, which provides her with the capability to impress and inspire her followers who are interested in getting into the world of photography.
For those that missed the event or are hungry for more: has the ultimate photo park made its last stop in New York, or can we expect it to find its way back to the Big Apple?
- The NYC Ultimate Photo Park was a limited pop-up to showcase real-life moments that anyone can take, and why a DSLR like the Canon EOS Rebel T7i is the right tool. Perfectly timed moments are happening all around us, every day, so if you missed the NYC event, that’s okay. We encourage all consumers to be inspired by our Ultimate Photo Park and get out in their own neighborhood or local community to capture the beauty around them.
ALL PHOTOS COURTESY MIKE COPPOLA/GETTY IMAGES FOR CANON