Creators. Startups. Are there any two things in the world hotter right now? (And don’t you dare say Blake Shelton, we’ve already made that mistake once.)
Perhaps, as with any two sexy things, the only way to make them even sexier is by combining their forces and giving birth to a super-sexy baby. Well then, content creators and startups, it’s time to team up, Brady and Gisele-style.
Here are fifteen startups out there which you better know about–or learn about real soon–if you’re creating content. You’re guaranteed to love ’em, and let’s be honest, you could use the help.
http://www.getchute.com/ – This is one that may come calling for your content sometime soon. Working with big brands, it scours the web for images and videos which brands hope to be identified with. It then uses its centralized network to post this content on all of a brand’s platforms. Its “rights management” system, meanwhile, remains the “best-in-class industry solution” for connecting brands to creators in an effort to exposure for the former and cash for the latter.
http://yourpaladin.com/ – A portable PC built exclusively for live streaming, the Paladin incorporates a switcher, a producer, an encoder, and a workstation all in one. It takes in your video from all sources, switches inputs live, allows for motion graphics, and prepares your video for internet streaming. Just plug in your camera, launch your production software, and you’re ready to go!
https://www.scripted.com/ – Scripted is a platform for connecting writers to whomever may need them–marketers, businesses, or content creators who want someone to add a touch of wordsmithing to their work. Tell them what you need, what format, and what style you want your content written in, and wait for the matches to role. If you’re a creator of written content, meanwhile, signed onto Scripted is a great way to earn a freelance living.
https://www.affectiva.com/what/products/ – Affectiva offers a product called Affdex for Market Research which promises to provide “unfiltered and unbiased consumer emotional responses” to your digital content. How exactly? By watching, through their computer’s camera, your audience’s micro-responses as revealed by the slight changes in their face. Nicknamed “facial coding,” this tech is primed to latch onto customer’s subtle, emotional responses, telling you how to achieve this impact more often and effectively.
https://www.tapinfluence.com/influencers/ – Are you an influencer looking to turn your following into a source of income? Look no further than TapInfluence, an online marketplace looking to connect influencers with “a brand you love.” Charting their influencer’s average monthly income at $763.50,TapInfluence promises to be an avenue for freelance creators to earn a living “doing what you love.” Some brand they are currently working with: Panasonic, Fossil, and SunTrust.
https://singulardtv.com/– SingularDTV markets itself as a studio “laying the foundation for a decentralized entertainment industry.” Using Blockchain technology to allow creators to keep track of their work even as it filters throughout the internet, they might just live up to that promise. For Gramatik, world-renowned beatmaker and, according to SingularDTV, the world’s first “Crypto-Artist,” the tech has lightened his outlook on the future of the music industry and the payment of its artists. “Blockchain,” he says, “is pretty much the only thing that gives me hope for the future.”
https://www.wittyfeed.com/– WittyFeed, started in 2014 while its founders were still in college, wants to keep you inspired, positive, and most importantly, not bored. Based in India, and currently the world’s second largest viral content company, WittyFeed “knows the trick to make content go viral.” So, look to them for points on getting your own content viral–these guys are the experts. Or, if you can’t beat ‘em, join ‘em–they’re always looking for more talented storytellers.
https://readefined.com/ – Readefined employs AI to gauge your viewer’s engagement. It can do things like tell you when the average reader stops reading or becomes disengaged. It can also use these insights to tell you how to get your readers more engaged–including suggesting edits to your work pre-publication. This allows you, content creators, to “charge a premium for engagement instead of clicks.”
https://www.sourcepoint.com/ – Sourcepoint aims to help publishers get around their reader’s ad-blockers in a unique way. Rather than simply overriding them, Sourcepoint takes the stance that ad blocking is the “symptom, not the problem.” Crucially, they believe that most readers don’t understand that advertising funds the content they are daily consuming. Sourcepoint aims to put this reality in context by providing readers the ability to in fact “block” ads by instead ponying up for content themselves. In doing so, they hope to elevate the experience of both the publisher and user by “establishing a clear and transparent value exchange.”
https://issuu.com/ – Issuu gives creators the tools to easily create, and sell subscriptions to, digital magazines. Taking aim at the Anna Wintours of the world, they aim to level the playing field for magazine publishing by allowing any novice with an interesting take to package their content into slick, professional-looking digital ‘zines which they can sell the world over.
http://www.wibbitz.com/ – Looking to add video to your repertoire of content, but don’t want to take the time to make all those videos? Look no further, as Wibbitz and its automation tools to turn text into video in seconds. They even provide real human voice-overs in under ten minutes! The idea may be hard to get your mind around, but once you watch some of their creations, you’ll realize they’re pretty hard to distinguish from regular ol’ man-made video recaps.
https://rumble.com/ – Rumble wants to be the more friendly Youtube, for its creators at least. Pushing the ease of its use–Rumble consolidates into one place your videos, video exchanges, and ad-exchanges–and high revenue-sharing–50%–they’re hoping to make a play for some of the most viral content creators in the game. They also offer analytics on just about anything–views, plays, play rates–making the creator feel more like a partner and less like a nameless source of revenue.
13. The Regulars
http://www.theregulars.com/ – The Regulars is a community hoping to create just that–regulars. Currently invite-only, The Regulars work as a social platform on which businesses and influencers can display their passions and desires, hopefully connecting on work which is beneficial for all. Once on, you can communicate with other creators on the finer aspects of the craft, or even subscribe to their broadcast. By putting these two groups–businesses and content creators–The Regulars aims to make the experience of that creators’ biggest fans, her regulars, the best it can be.
https://kitsplit.com/ – KitSplit is exactly what it sounds like–a way to split a kit. Whether you’re a well-equipped photog aiming to make some extra cash off of the equipment stored in some dusty shelf, or a beginner hoping to use the highest-quality equipment for a project, this site makes everyone happy. As per Instagram cofounder Mike Krieger, “KitSplit unlocks creative potential by making it so much easier for creators to get the gear they need.” With a secure vetting process, KitSplit rarely receives complaints from disgruntled renters/lenders and, as an added bonus, is a great way to meet new creative friends.
15. Popular Pays
http://www.popularpays.com/ – Popular Pays, or PopPays for short, connects brands to content creators for custom-made content. The way it works is this: you sign up as one of two member types, business or creator. From there, creators post the things they do while brands scour them for possible collaborations. If it’s a good fit, they connect and get working. Some successful projects already completed: SkinnyPop’s campaign reaching 2.9 mil, Kind Snacks record-breaking one-day reach of 11.9 mil, and Method Soap’s campaign which reached 4 mil. From boutique to Fortune 500, furthermore, their client list is established: Nike, McDonald’s, Starbucks, Target.