Early this morning, Fujifilm announced the release of its Fujinon GF250mm R LM OIS WR lens, the latest addition to its range of products compatible with its vaunted GFX 50S. The medium format camera has long been used by detail-oriented professionals looking to take advantage of its 51.4MP resolution. Until now, however, those in need of telephoto lenses were out of luck.

Priced at $3,299.95, the lens’ specs do not disappoint, living up to the GFX standard. They include:

  • 16 lenses in 10 groups, including 1 super ED lens and 2 ED lenses
  • 5-stop stabilization
  • High speed, silent autofocus
  • Water repellent fluorine coating
  • Magnesium alloy body
  • Weather resistance down to 14 degrees Fahrenheit, -10 centigrade

In addition, Fujifilm released a teleconverter for the new lens, along with a host of firmware upgrades.

The converter is designed specifically for use with the GF250mm and gives approximately 27mm in 35mm format equivalent without, they promise, “compromising image quality.”

As for firmware, updates are available for a range of Fujifilm devices: the GFX, X-H1, X-T2, X-Pro2, X-E3 and X100F. Seeing as the GFX is the device of the day, however, let’s get into that one. It includes:

  • Compatibility updates for the GF250 lens allowing “Focus Preset,” “AF-L” and “AF-ON.”
  • The addition of “Select Folder” and “Create Folder” options for storage.
  • The ability to customize—in “Large Indicators Mode”— the size and location of where indicators and information are displayed in the viewfinder and on the LCD monitor.
  • An Fn button in “35mm Format Mode” allowing rapid changes to settings.
  • “Flicker Reduction” to reduce flicker both in the final image and on the display when shooting in fluorescent lighting.


While the lens is scheduled for availability in “Late May,” firmware updates are set for simply May.