The world is on Instagram and the world has trouble pulling away from it. And Instagram knows this—the company is well aware it has created an uber-addictive experience. So instead of waiting around for angry mob of people with pitchforks and torches to form, they are pledging to help fight that addiction.
A few weeks ago, it was reported that a new feature, “usage insights,” would help users manage the amount of time they spent on the app. Kevin Systrom confirmed the story by TechCrunch, tweeting:
“It’s true . . . We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional . . . Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.”
The feature has yet to be revealed, but over at TechCrunch, they got an inside scoop on the interface from Jane Manchun Wong, who found images of the forthcoming addition by digging through Android APK code.
As you can see, it will count the minutes you spend on the app, as well as allow you to set a daily time limit in order to keep things from getting out of hand. However—from what we can tell—when that time limit is reached, you aren’t cut out of the app completely, but instead sent a reminder. Perhaps the option to be locked out might be what it ultimately leads to—we can only wait and see.
It should be noted that Instagram didn’t *officially* have anything to do with these screenshots. Also, things could still change drastically before the feature launches. That being said, the aesthetic of the feature fits right into Instagram’s current layout, and the screenshots confirm what was reported previously—so it’s likely to be pretty close.