This week, Adobe announced a new partnership with Ripple Effect Images, an organization which sends world-class photographers to cover under-reported issues affecting women and children throughout the world.
The initiative, Photography for Good, will be spearheaded by Ripple founder and longtime National Geographic photojournalist Annie Griffiths.
After decades at Nat Geo, Ms. Griffiths founded Ripple to counter what she saw as the frequent misrepresentation of communities which we in the West know little about. She cites as one example a group of woman in Namibia who had lived through seven years of drought, nonetheless keeping their children alive with ingenuity and courage. These women, Griffiths saw, “had a knowledge of survival that my culture never even talked about.” They don’t “want pity,” she said, “they want to be self-sufficient.”
Solution-minded, Ripple documents not just the numerous travesties plaguing communities throughout the world, but also the clever fixes that locals and aid groups together come up with to deal with them. These fields of coverage include seven “key areas”: food, water, health, education, energy, economic empowerment, and climate change. Afterwards, the films are gifted to the participating aid group in an effort to increase their fundraising.
By partnering with Adobe, Griffiths hopes to spread Ripple’s ideas more broadly, taking advantage of Adobe’s name recognition and vast resources. In addition, she hopes to change the dynamic behind creative industries by teaching the next generation of creatives to shift from “‘please hire me or publish me’ to ‘I can create things that are needed.’”
There’s no word yet as to when we can expect content from the initiative to begin rolling in, but Griffiths says to watch out for “cool videos” and a “co-hosted website.”
In the meantime, share your own photos of aid groups doing good with the hashtag #PhotographyForGood.