Array (  => WP_Post Object ( [ID] => 78083 [post_author] => 47243 [post_date] => 2017-04-19 17:08:18 [post_date_gmt] => 2017-04-19 21:08:18 [post_content] => In his latest vlog episodes, Casey Neistat revealed he is again working with Samsung in making a television commercial, but this time, the commercial is being made and produced by content creators.Neistat teamed up with the late Sourcefed's William Haynes to recruit other YouTubers for this commercial. During Coachella, Neistat traveled to Los Angeles to shoot with some of the top vloggers on YouTube. This included David Dobrik, Jason Nash, Zane Hijazi, Scotty Sire, and Toddy Smithy. The concept of this commercial is to show "the rest" of this generation's filmmaking industry, a message Neistat relayed in his first Samsung commercial during the 2017 Oscars in February.https://www.youtube.com/watch?v=JKpeIxh4ScYNeistat will be helping Samsung collect short clips from different content creators and edit them into one commercial. These creators will be starring in these clips, as well as creating the ideas behind them. For example, Dobrik filmed the other YouTubers pull a "water bottle prank," which is something that often happens in his vlog, in a 5-second clip that will be featured in the commercial.The most important element to the commercial is that all the clips will be filmed on smartphones, meaning no fancy cameras. Just a Samsung Galaxy S8, a production crew and an idea, a formula most content creators today are familiar with.https://www.youtube.com/watch?v=9YJdZinenUkHaynes shot a quick comedic shower scene for the commercial, and Neistat also met up with YouTubers, Ethan and Hila of h3h3Productions to film a skit for the project. He traveled to Venice Beach and met up with Jesse Welle of the PrankvsPrank channel, and for this particular shot with Jesse, Neistat and his crew created a smartphone drone using equipment one would use for a cinematic camera, but simplifying it to fit a Samsung phone. The drone captured a stunning image of Jesse riding his bike on the beach while filming himself with his phone and selfie stick.Watch the most recent vlog episode above! [post_title] => Casey Neistat's Next Samsung Commercial Will Be Created By YouTubers [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => casey-neistats-next-samsung-commercial-will-be-created-by-youtubers [to_ping] => [pinged] => [post_modified] => 2017-04-19 17:08:18 [post_modified_gmt] => 2017-04-19 21:08:18 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=78083 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 1 [filter] => raw ) => WP_Post Object ( [ID] => 77970 [post_author] => 25217 [post_date] => 2017-04-11 13:40:37 [post_date_gmt] => 2017-04-11 17:40:37 [post_content] => The ways porn has influenced modern culture and technology is a rather unspoken side of the business. It’s one of the leading platforms succeeding to monetize VR, for example, while many of the lighting techniques used in adult content have been instrumental in fashion photography. But now, more than ever before, porn stars are leveraging the internet to build brands, using social media to monetize and normalize their work by society’s standards. In short, performers are becoming influencers, and like the rest of the internet, influencer marketing is hot, especially when it comes to the massive millennial audience consuming adult content. Perspectively, PornHub alone sees more than 64 million views a day, and millennials account for 60 percent of the site’s overall users, according to a 2017 report. So what does this mean for the adult industry? We spoke with a couple performers to find out how social media is changing the world of porn, and how they’re leveraging it to cultivate their brands and evolve with the digital frontier. [caption id="attachment_77973" align="aligncenter" width="800"] via Star Factory PR[/caption]Tanya Tate is an 11-time MILF of the Year award-winner, who launched her adult entertainment career in late 2008. At the time, she was an office worker, and decided to get into porn “on a whim to spice up her life.” She quickly made mainstream headlines with Sex Tour of Ireland, a sex scene that featured Tate and an Irish pro-athlete. This skyrocketed her career and brought her to LA, where she established herself and began filming for top-tier adult companies such as Digital Playground, Vivid, Wicked Pictures and Brazzers. Among a long list of other achievements, she’s also the founder of Star Factory PR, representing some of the hottest performers in the adult world. Social Stats: 400k on Twitter, 345k on Instagram, 323k on Facebook, and 26k on YouTube, in addition to a growing presence on Snapchat.How did you go about cultivating your audience on social media? As a performer, in what ways has it been most valuable?I like to get out there and connect with my fans, because it’s the fans who watch my work, and often request me for different company movies. It’s very important not only my booking, but for my brand as well. In the past, this wasn’t possible—years ago this kind of feedback had to be written with a pen and paper, then sent in the mail. I use a few different networks, mainly Twitter, Instagram and a little bit of Facebook. I also have a YouTube channel and Snapchat. This is how I talk with my fans; it lets them see more of personality than what you see in the movies. I have a lot of different hobbies, for example, such as going to comic conventions to do cosplay or watching WWE wrestling. So I’ll Tweet or post pictures on Instagram from these events, or even post pictures of my dog. Fans get to know me just from the fact that I put it on social media.There are a lot of girls that have really solid followings, but I look at them and see ass shot after ass shot after ass shot. I could do that if I wanted to, but fans can see that anywhere. For me, social media really strengthens the relationship between me and my fans because I get to share a bit about myself. When they see the name Tanya Tate, I want to be seen as a pornstar, but also show that my brand is about much more than making porn, making movies or directing movies. And even further than that, I engage with the fans as well. If I post a picture on Instagram, for example, I’ll see who’s commenting, like the ones I like, or delete the ones I don’t like. And if the person’s really rude, I’ll just block them.[caption id="attachment_77974" align="aligncenter" width="799"] via Star Factory PR[/caption]So it’s all about maintaining authenticity and transparency.Exactly. I always read the comments—some fans might think I don’t because I only reply to certain ones, but it’s just not possible to reply to all of them. I reply on Twitter too, but I tend to get a lot more comments on Instagram, even though I have more followers on Twitter. I try to build a strong following both personally and professionally, without being bombarded with dick pics. There’s a time and a place to send me dick pics and it’s not on social media. Don’t do it!I also use social media to promote new scenes, things I’ve directed, or if I’m doing something like a radio show. The other day, for example, I was on Vivid Radio discussing the topic of whether you like pussy licking or ass licking. It was a really easy topic for everyone to have a say in and people were relying on social media to weigh in. Unfortunately on a radio show, not everybody can call in because there’s too many callers, so I’ll take time out to read what people are saying on social media, then give them a shout out on the radio.Sometimes, fans really want to talk to you, so I’ll post different ways they can contact me—I have a text service and a call service. I wish I could sit here and interact with everyone, but that wouldn’t be possible. However, it’s great getting to know the fans one on one. There’s one who will call me to talk about wrestling, and another one who’s in the hospital right now, so I sent her a little ‘hello’ video to cheer her up. I don’t know their personal circumstances, if they have a lot of friends or no friends. And sometimes I think it’s just nice that they can reach out to somebody to talk to. https://www.youtube.com/watch?v=Hbw7O10o36sTell me about your YouTube channel.On YouTube, there are a lot of videos where I show off my hobbies or collections; I collect Funko Pop! and do videos where I unbox them. I also started doing live videos—for example, I had a box of WWE buddies and unboxed them just before a WWE event on TV. That was quite good because people were interested and could talk to me about wrestling, like, who I thought was going to win and things like that. I also do live AMA’s. It’s quite nice to have these things available.Beyond a tool to market to your audience, do you monetize your following on social media?[caption id="attachment_77976" align="aligncenter" width="800"] via Star Factory PR[/caption]I sometimes do paid posts where I might talk about a company, but I actually do use the products from the companies I work with. If I do get paid to post, it’s for companies that I’m happy to talk about and enjoy using their products. I wouldn’t want to promote something I would never use myself or not interested in.What platform have you seen the most success with? Each different platform brings different things. I like Twitter because you can actually click through the links, and I do put adult content on there so there’s nudity. You have to be logged in and over 18 to look at my feed. On Instagram, I like the fact that you can easily see all the images, and I’ll also do short videos like Boomerang posts. I find the replays on Instagram are much higher than Twitter—for media, Instagram definitely gets the most visibility. Obviously, there’s no nudity on Instagram, but I’m very conservative on it. I’ve had my account deactivated by Instagram twice. When I specifically asked them the reason why, they said, ‘oh sorry it was an error.’ In terms of Snapchat, it’s great because it keeps people coming back since stories are only up for 24 hours, so you’ve gotta catch it before it disappears. I can see how many people viewed it in that time, which is usually quite a lot. I find that when people click on your name on Snapchat, they tend to view everything available. I’m still quite new to Snapchat, and I also have a premium Snapchat, where people have to pay to be on it. With that, there’s a lot more naughtiness. The other day I was doing naked yoga, for example, or this morning, I was dropping the towel when I got out of the shower, teasing my naked body for the camera. I also find that YouTube is the best for live videos. Even when I edit videos to make them more professional, they pretty much get the same amount of views as live videos do. [caption id="attachment_77977" align="aligncenter" width="1024"] via Star Factory PR[/caption]Briana Banks is iconic to the adult entertainment world. She’s the longest reigning Vivid contract star, remaining with the company for eight years and shooting some of their best selling titles, such as Briana Loves Jenna, Heartbreaker, and Briana Loves Rocco. Born in Munich, Germany, she moved to Simi Valley just outside of Los Angeles at seven years old. Her career launched in 1999, spanning over 400 hardcore scenes with a specialty in gonzo, shooting everything from five-on-one gangbangs to double vaginal penetration. She was also the June 2001 Penthouse Pet and inducted into the AVN Hall of Fame in 2009. In 2010, she took a five year hiatus from the industry and returned in 2015, launching a personal paid membership site.Social stats: 93k on Twitter, 235k on Instagram (Banks' account has been deactivated since the time of this interview. We will update this article when it is revived.)Can you give me some background on the industry? How do you go about getting work?For me, I’m currently signed with OC Modeling, only because I was with Vivid for eight years, then left the industry completely for five years. I came back, obviously, and everything had changed: there was no contract stars, and I didn’t know how to go about finding what companies are good to shoot for. So for me the best decision was to go with an agent to get my toes wet.[caption id="attachment_77978" align="aligncenter" width="1024"] via Star Factory PR[/caption]I noticed you have a solid Twitter following. Can you tell me about that and how that helps you as a performer? Twitter was really difficult for me. It was just starting to become a trend when I left the industry, then I came back and it had basically taken over. I had no idea how to use it, I didn’t really understand it. So I just kind of looked at other girls’ accounts to see what they were doing. I actually have more followers on my Instagram, which I basically use to promote things. A lot of girls in the industry will do two-minute masturbation videos and things like that on Twitter, but I try to keep mine pretty R-rated because I’m trying to promote my website. If I’m giving it away all for free on Twitter, no one will pay for my site. I also use it to promote any movies I’ve done. Directors will be more likely to re-book you if they see that you’re promoting their product. And of course, other directors and fans will request you more often.What platform have you found the most success with when it comes to building your brand? Well, I had a huge following when I entered the industry in ‘99. I was a two-time Hall of Famer, so I would say it’s just my fans, really. I have diehard fans and I’ve been back one year, and already have almost 250k on Instagram. I’m just trying to keep it semi-classy. I think there’s a way to be successful on Twitter without showing stuff that people would otherwise be paying to see.[caption id="attachment_77979" align="aligncenter" width="1024"] via Star Factory PR[/caption]Speaking of paying for things, do you ever do paid posts for brands or companies? I did Flat Tummy Tea and have been approached by several workout supplement brands, since I lost over 60 pounds in the past year and a half. I’ve been promoting my weight loss and the goals I’ve reached on social media, but I’m careful about what I choose to promote because I don’t want to promote something that doesn’t work, and have people spend their hard earned money on bullshit. I would never promote something that I wouldn’t want my fans to spend their money on.I find that’s a very common precedent for most social influencers.Yeah. You have to be very picky and choosy because that’s your brand and you don’t want to be promoting something false, and don’t want to get the reputation of being a sellout. For someone new to the industry, is it possible to be successful without a large social media following? I believe it is, because when I got back in I didn’t even know what Twitter was or how to use it. It’s taken me eight months to do what it’s taken most girls to do in almost three years. On my spare time, I’m constantly going through social media, retweeting, posting. You have to be very active on it. It’s possible to do well if you put the time in, but if you don’t, no one’s going to know who you are or know to book you, and you’re not going to have a career in the adult industry whatsoever.[caption id="attachment_77980" align="aligncenter" width="1024"] via Star Factory PR[/caption]So would you say that being active and consistently connecting with your fans is the best way of building an audience on social ? Absolutely. At first, I hated Twitter because I was used to conventions where people would wait in line for hours for your to autograph the stuff they had...but now, it’s definitely not like the old-school days. Along with all the people I get to interact with that I never would have gotten to before, you also get the haters using the platforms to hide behind their profiles. There are pros and cons, but I would definitely say I’ve gained a new generation of fans on top of the fans I already had. So it’s really done a lot of good for me. To wrap things up, in what ways do you think social media has transformed the industry as a whole? It’s changed it completely. Adult stars, or anyone in general, are much more accessible. You don’t have to wait in lines anymore to talk to them or send them messages. It’s really a brilliant way to promote and market yourself if done correctly. If you don’t know what you’re doing, like myself in the first few months, it can really be a nightmare. I suggest that girls learn what Twitter is and how to use it before they actually start Tweeting. I look back at some of my earliest Tweets and I don’t even know what I was talking about! Oh, and I appreciate your intelligent questions. If I had to talk about my first scene in 1999 one more time I would have to jump off a balcony! [post_title] => How Porn Stars Use Social Media to Elevate Their Brands (NSFW) [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => how-porn-stars-use-social-media-to-elevate-their-brands-nsfw [to_ping] => [pinged] => [post_modified] => 2017-04-11 15:53:10 [post_modified_gmt] => 2017-04-11 19:53:10 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77970 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 1 [filter] => raw ) => WP_Post Object ( [ID] => 77950 [post_author] => 47243 [post_date] => 2017-04-11 10:50:00 [post_date_gmt] => 2017-04-11 14:50:00 [post_content] => YouTuber Kai Wong is known for his passion for photography and expansive knowledge of gear and equipment. But now, he can throw in some experience with nature photography, after adventuring into the wild to photograph coyotes feasting on prey.In Nat Geo WILD's newest online series, 'Untamed,' Wong joins host and nature photography enthusiast Filipe DeAndrade, in the April 11 episode 'Untamed Coyotes.' In this episode, DeAndrade shows Wong what wildlife filmmaking is all about with a trip to Bosque del Apache, located in San Antonio, TX. This location is home to one of the most biodiverse population in the U.S., and in this special episode, DeAndrade introduces Wong to the coyote.[caption id="attachment_77958" align="aligncenter" width="849"] YouTube[/caption]In the episode, Wong and DeAndrade camouflage themselves in a tent and photograph thousands of snow geese flying overhead, as the coyote predator hunts on the ground below. Wong even experiences the unfortunate, but natural, predator-prey relationship, as he and DeAndrade watch an injured bird succumb to the coyote.DeAndrade said Wong was a lot of fun to work with on this particular shoot, especially since nature photography isn't something he has tackled before.
"I've always admired his work and thought he might be interested in seeing a different view from behind the lens," DeAndrade said. "He's also a crock pot of a good time. Ultimately, we knew it would be fun."
Since March of this year, DeAndrade has taken audiences on nature shoots involving monkeys vs. gators, dolphins hunting for fish, and so many more fun, exciting episodes. DeAndrade believes we all have a connection with nature, however, we have replaced this connection over time, and he wants to encourage his viewers to "let the wild out." With photography, he wants to capture the beauty of nature and make the audience fall in love with it. By doing so, he believes this love will make people more inclined to protect it.
[caption id="attachment_77959" align="aligncenter" width="848"] YouTube
"I've been fortunate to document wildlife in many parts of the world with Nat Geo WILD and the truth is that what we have in the U.S. rivals anywhere else," DeAndrade said. "I want to show how amazing our country is and motivate people to get out there and have as much fun as we are." [post_title] => Kai Wong Adventures Into the Wild on Nat Geo Web Series [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => kai-wong-adventures-into-the-wild-on-nat-geo-web-series [to_ping] => [pinged] => [post_modified] => 2017-04-11 13:31:57 [post_modified_gmt] => 2017-04-11 17:31:57 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77950 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) => WP_Post Object ( [ID] => 77814 [post_author] => 47243 [post_date] => 2017-04-04 17:20:03 [post_date_gmt] => 2017-04-04 21:20:03 [post_content] => If you're a YouTuber, Instagram Star or Snapchat expert, Amazon wants you on their team. According to Fortune, Amazon is quietly developing a "social influencer" program, in which they hope to recruit stars from various social media platform to help promote their products.According to the article, social stars will have to apply for the program, and Amazon will choose which stars they want as sponsors based on follower count and the quality and relevancy of their posts about Amazon.com. The most important factor is how many "likes," "retweets," shares and comments they receive on their posts. The purchases by consumers influenced by these social media stars will determine how much they make from the sales, similar to the Amazon Affiliate program often used by bloggers and publishers.[caption id="attachment_77819" align="aligncenter" width="1272"] Screengrab from What's Up Moms Amazon Page[/caption]The chosen influencers are not going to be seen as advertisers, more like trusted consumers who have tried the product and are recommending it to others—the key to influencer marketing is authenticity, as most influencers will only promote products they actually enjoy and would honestly recommend to their audience.According to Engadget, once social media influencers are sent an invitation to join Amazon's program, they create a storefront on the website. There, consumers can check out products these stars are promoting and have said they like on their respective social media channels. By having the products listed on these influencers' storefronts, it allows Amazon to track what consumers are buying and how much they will pay these social celebrities.It goes without saying that "influencer marketing" has become the marketing buzzword of 2017, as big brands and businesses are increasingly relying on influencers to promote their products online. Amazon stepping into the mix, however, is a bit of a double-edged sword: now influencers will potentially have a seemingly endless library of products to choose from, which is great for those who only want to promote trusted products, but if the rates or commissions are lower than if working with brands directly, it could commoditize this hot form of marketing.On the other hand, the concept of curated and personalized online shops by influencers is surely a creative idea, and it will be interesting to see how this plays out.[Featured Image: Claudio Toledo/Flickr via Creative Commons] [post_title] => Amazon Launches Exclusive Influencer Marketplace [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => amazon-launches-exclusive-influencer-marketplace [to_ping] => [pinged] => [post_modified] => 2017-04-04 17:20:03 [post_modified_gmt] => 2017-04-04 21:20:03 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77814 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) => WP_Post Object ( [ID] => 77779 [post_author] => 47243 [post_date] => 2017-04-03 15:54:28 [post_date_gmt] => 2017-04-03 19:54:28 [post_content] => Casey Neistat revealed in his latest vlog from April 3 that Jake Roper, producer of Vsauce3, will be joining the team at his company, Beme, as the director of production.Vsauce3 has over three million subscribers and produces content with a 'myth busters' format. Roper asks questions that we've all had at some point, and actually tests, proves and uses science to figure out the answer.https://www.youtube.com/watch?v=5NhijmGTwwoRoper has collaborated with Neistat before, and was even featured in one of his vlogs after undergoing surgery for cancer in his leg in 2015. Roper's channel is "one of the best channels on YouTube," according to Neistat.Neistat, with his partnership with Samsung, provided Roper with 360 degree equipment to create the following video, where Roper tackles that question of who we are as individuals, and how we have multiple versions of ourselves.https://www.youtube.com/watch?v=vQzj6kwUayURoper has a personal channel where he discusses interesting topics and shares his thoughts on some of life's most difficult subjects. Like Neistat, he prides himself in being a content creator, and similar to his method of filmmaking, Roper's videos tell a story or spread a message for his audience to think about.Although the details of Roper's position and what he will actually be doing as production director is still under wraps, Neistat said next week, he will talk about the Beme secrets that his six million subscribers and counting have been waiting to hear about. [post_title] => Casey Neistat Announces New Member of the Beme Team in Recent Vlog [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => casey-neistat-announces-new-member-of-the-beme-team-in-recent-vlog [to_ping] => [pinged] => [post_modified] => 2017-04-04 16:37:21 [post_modified_gmt] => 2017-04-04 20:37:21 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77779 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 1 [filter] => raw ) => WP_Post Object ( [ID] => 77768 [post_author] => 47243 [post_date] => 2017-04-03 12:08:23 [post_date_gmt] => 2017-04-03 16:08:23 [post_content] => Instead of gathering around a campfire, gather around a ring light and selfie stick because this summer camp is not about learning how to tie ropes, canoeing or making crafts; it's all about learning how to become a social media star in just 10 days!Today, most parents want to wean their children off social media platforms like Facebook, Twitter, Instagram and Snapchat, but according to The Guardian, the camp encourages teenagers to use these apps to create an even stronger presence online.https://www.youtube.com/watch?v=z_gWCIysPrwThe Social Star Creator Camp is for young, aspiring social media stars ages 15 to 21. It's located in Los Angeles, of course, and plans to expand to Britain, Australia, and Japan. According to its website, the camp focuses on the business behind the social media industry and teaching adolescents how to create better content, as well as how to connect with others in the industry.[caption id="attachment_77769" align="aligncenter" width="786"] Source: Social Star Creator Camp[/caption]The camp targets all young content creators from vloggers or musicians to comedians and other big personalities. Its website says the current follower count on participants' profiles doesn't matter, but the average thus far is between 10,000 to one million followers.Some of the classes and activities the social media connoisseurs can take part in include an essentials workshop, where campers will learn about the latest software and equipment, workshops on production for lighting and shooting, how to get more 'clicks,' shares and earning money, classes on branding and networking, and more. Early registration for the LA camp costs $2,390 and open registration is $2690. The first session of the sleep away camp runs from July 8-17.[caption id="attachment_77770" align="aligncenter" width="786"] Source: Social Star Creator Camp [/caption]On one hand, the camp looks like a fun, unique experience for an adolescent living in the social media era, but after looking at its website, it's easy to be skeptical—it doesn't seem very official, mostly because it hasn't been heavily publicized, which is quite ironic for a camp that can supposedly turn people into influencers. In addition, the site is seems very poorly designed and there's no info given on the instructors.The camp also seems to suggest that anyone can make it on social media nowadays, which is far from accurate. So if you do choose to attend, just try to have another plan for internet stardom on the back burner, just in case social media camp doesn't work out. [post_title] => Now You Can Become an Influencer in 10 Days Thanks to Social Media Camp [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => now-you-can-become-influencer-in-10-days-thanks-to-social-media-camp [to_ping] => [pinged] => [post_modified] => 2017-04-03 12:09:24 [post_modified_gmt] => 2017-04-03 16:09:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77768 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) => WP_Post Object ( [ID] => 77733 [post_author] => 25217 [post_date] => 2017-03-31 13:33:31 [post_date_gmt] => 2017-03-31 17:33:31 [post_content] => Since he was a kid, YouTube star Casey Neistat has been obsessed with the work of Spike Jonze. In his latest vlog, he brings his hero to his studio for the very first time, a meeting 15 years in the making.The vlog opens with the latest issue of Resource Magazine, featuring our "Relationship Issue" cover story with Casey's wife, Candice. We're then given a nostalgic look at Casey's long-time devotion to Jonze's work, from clips of The Beastie Boys' 1994 music video for 'Sabotage' to a poetic telling of Casey's repeated, increasingly frustrated attempts to capture the filmmaker's throughout his early beginnings, alongside a selection of exclusive family photos and clips from the start of his career."The greatest ambition, the greatest goal, the greatest dream I had at that time was to have my own 'Directors Label' DVD—to be honored the way Spike Jonze had been honored," said Casey of the 2004 Palm Pictures feature on Jonze, one of his biggest inspirations of all time.Casey explains that Jonze was in town for yesterday's Samsung event, "a spotlight on real creators who embody the meaning of Do What You Can't," according to the event invite. He also engraves Jonze's iPhone 7 by hand.Watch the video above!Here are some amazing photos shown in the vlog of Casey as a teenager: Click here to grab a copy of "The Relationship Issue" of Resource Magazine featuring Candice Neistat, in which she opens up about her relationship with Casey and explains how to survive life married to a vlogger. [post_title] => After 15 Years of Angry Letters, Casey Neistat Meets His Hero Spike Jonze [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => after-15-years-of-angry-letters-casey-neistat-meets-his-hero-spike-jones [to_ping] => [pinged] => [post_modified] => 2017-04-01 15:04:08 [post_modified_gmt] => 2017-04-01 19:04:08 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77733 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 2 [filter] => raw ) => WP_Post Object ( [ID] => 77645 [post_author] => 1 [post_date] => 2017-03-29 10:43:05 [post_date_gmt] => 2017-03-29 14:43:05 [post_content] => By Anthony FalcoKrispyshorts, or James Ryan Ohliger, was a Boston College finance major who developed a consulting career in New York. He later started an Instagram account, in which he spent the weekends with friends creating comedy videos. By the time he hit 100K followers, he had grown unfulfilled with his finance career, and quit his job to make original content full-time. This move was inspired by a long walk through the city with social media star Jerome Jarre.https://www.youtube.com/watch?v=M3kfLkjMTCcToday, Krispy has a co-founding stake in Jerry Media, an advertising company with a talent roster that includes meme king @Fuckjerry, alongside a lineup of other viral accounts. It’s also the first agency to offer influencer marketing directly from influencers, rather than acting as a third-party liaison between clients and talent.[caption id="attachment_77647" align="aligncenter" width="1024"] Photo by Billy Murray[/caption]We caught up with Krispy to get some tips on launching a daily vlog. Here's what he had to say. 1. Editing is EverythingKrispy constantly shoots throughout each day. His editing process begins around 9 p.m., which usually takes about four to five hours. This means he doesn’t get to bed until 1 or 2 a.m., in order to post the vlog the next morning. “That’s the most challenging part, especially the way I edit. ” he said. “I like to use quick cuts to songs, so I have to get tons of shots, which need to be cut down to a fraction of a second. I have a color correction program—Color Finale—that I use for things like exposure and saturation, but I have to tweak each clip, which usually falls between 150 and 200 shots.”https://www.youtube.com/watch?v=IO9qEzTGQYU 2. Music is Key“Finding music is the one question no one ever answered for me,” Krispy said. “I had no idea what I could and couldn’t use. But I figured out that if an artist is represented by a big label, that label with send their tracks to YouTube, and its algorithm will pick it up if someone plays their song.” Yet there are a couple tricks. The first is to slightly speed up or slow down a track, which can be effective for getting past the algorithm, but is still a bit risky. The second is to reach out to emerging artists, who will generally let you use their tracks if credited. It’s also good to look for artists with large libraries of music, so you can receive express permission to pull songs at your own will.https://www.youtube.com/watch?v=z8wh_hDkAj83. Positivity SellsKrispy is a huge fan of Casey Neistat, and one of the things that appealed to him most was how happy his videos made him feel. “When I would watch his videos is just made me happy,” he said, explaining that it is vital to be nice; that it’s necessary to bring positivity to vlog content. “I’m worried about people thinking I’m too serious,” he added. “I don’t think anything I have to say is more important than the next person. I want to entertain you—I want to be a happy person when I turn the camera on.”https://www.youtube.com/watch?v=VoA_wBh_qEk4. Tell a StoryAlthough most of Krispy’s content is improvised, planned sections, such as dance sequences and skits, are implemented thoughtfully. “[When I go to] dinner with my girlfriend, I’ll put a camera in the restaurant before walking in, and change the angles while we’re in there,” he said. “This makes your point of view more interesting, but requires you to reenact scenes multiple times.” So what happens when you don’t have a story to tell? According to Krispy, that’s not possible in NYC. “You can really just showcase New York. It’s a beautiful city, and there’s so much to do all the time,” he said. “You never run out of content to produce. Life’s interesting, and if you document the craziness something good will come out of it.”https://www.youtube.com/watch?v=E06DTLYdi5U 5. Consistency is CriticalObviously, when launching a daily vlog, videos should be posted every day, but it’s also important to bring consistent production value to the content. This helps build an audience because not only does it look pretty, but viewers know what to expect each time a vlog is released. Technically speaking, Krispy recommends investing in a decent camera rather than an iPhone or GoPro. His setup includes a Canon 80D with a gorilla pod, which doubles as a compact tripod and stabilizer, as well as a DJI Phantom 4 drone. For the most part, this is a moderately priced prosumer gear list that gives beginners room to grow while offering professionals the quality they need to make their content pop.“For anybody, you have to be consistent and keep uploading,” he said. “If you suck in the beginning, keep working and you’ll get better. Think about where you are now and what your channel will look like after a year. That’s what should keep you going.”This article was originally published in the spring 2017 “Relationship Issue” of Resource Magazine. [post_title] => YouTube Star Krispyshorts on Launching a Daily Vlog [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => youtube-star-krispyshorts-on-launching-a-daily-vlog [to_ping] => [pinged] => [post_modified] => 2017-03-29 10:47:28 [post_modified_gmt] => 2017-03-29 14:47:28 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77645 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) => WP_Post Object ( [ID] => 77585 [post_author] => 47243 [post_date] => 2017-03-27 15:50:33 [post_date_gmt] => 2017-03-27 19:50:33 [post_content] => After four months and a few hints throughout the past week, Casey Neistat has announced the return of his daily vlog. On March 27, he posted a video of his birthday weekend in Miami, Florida, where he announced to his six million subscribers that he's going to start vlogging again.Neistat said in the video when he started the vlog two years ago, on his 34th birthday, the main purpose was to take his viewers behind the scenes of his projects outside of YouTube, specifically with his company, Beme. He wanted to promote his company and get his audience interested in it.[caption id="attachment_77586" align="aligncenter" width="850"] Screen grab from "THE VLOG IS BACK"[/caption]"The frustration that I felt—what I explained when I ended the vlog—was that it had gotten easy," Neistat said in the video. "What I meant by that is the creative challenge, which is what I love the most, kind of faded."When Beme began to face some struggles, the vlog became less about the company and more focused on his daily life. For Casey, who is all about pushing creative boundaries and keeping life interesting, felt the vlog was becoming too routine, so he ended it.https://www.youtube.com/watch?v=l-yrXB95qDoNow, Neistat is working with CNN to building a video-exclusive news company designed to penetrate viewers' "bullshit shields." So Casey's got a lot of stuff going on this year, one of the reasons why he's bringing back the vlog."I love making videos, I love sharing my life, but I also have a really big career and something I'm super passionate about beyond YouTube," he said. "Having a vlog as a way to share those other interests of mine is a huge source of motivation for me."[Featured Image: Screen grab from "The Vlog is Back"] [post_title] => Casey Neistat Epicly Announces the Return of His Vlog! [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => casey-neistat-epicly-announces-the-return-of-his-vlog [to_ping] => [pinged] => [post_modified] => 2017-03-27 15:50:33 [post_modified_gmt] => 2017-03-27 19:50:33 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77585 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 1 [filter] => raw ) => WP_Post Object ( [ID] => 77550 [post_author] => 1 [post_date] => 2017-03-27 14:00:08 [post_date_gmt] => 2017-03-27 18:00:08 [post_content] => With over 11 million followers, a lot more that goes into the hit @Fuckjerry Instagram than some guy sitting on his smartphone. As a part of Jerry Media, a company that harnesses the millennial mindset to create viral advertising and branding, @Fuckjerry is managed by not only its founder, Elliot Tebele, 26, but a team of dedicated designers, content creators, and well, millennials. We caught up with them to unmask the men and women behind the memes.[caption id="attachment_77555" align="aligncenter" width="960"] via Jerry Media[/caption]Name: Oren Aks (@orenjous)Job title: Graphic designerHometown: Los Angeles, CaliforniaCurrent neighborhood: ChinatownAge: 26What’s your favorite thing to do in NYC and why? The Chelsea galleries. I can go anytime and get a healthy dose of world class art for free, whether it’s for half an hour or the whole day. If I don’t like a gallery, I just hop next door. And the best part? I don’t tell anybody I’m going. It’s my zen alone time.What’s the top thing people do that bothers you most? When people I care about and love dearly send me memes I’ve already seen. ¯\_(?)_/¯If you could choose one place in the world to visit tomorrow, where would it be and why? Bangkok. It’s a perfect blend of east meets west. It’s everything I love about living in a metropolitan city with the option to detach and be in a completely different culture. Also... the food.What’s one thing you’ve always wanted to do but never had the chance to? Get brunch on the moon or take an Uber to mars for happy hour. Meet some friends on the sun for hangsies and then hop over to saturn and go for a run on its rings. Perhaps a quick dip in a black hole to feel refreshed after a long night out.[caption id="attachment_77554" align="aligncenter" width="960"] via Jerry Media[/caption]Name: Kathryn Chadason (@le_chadd)Job title: Graphic designerHome state: VirginiaCurrent neighborhood: WilliamsburgAge: 25Describe how you feel when you’re hungover.I feel… Gatorade (blue flavor only).What’s the top thing people do that bothers you most?When people walk really slow in front of me and tourists that ride Citi Bikes on the sidewalk.What alcoholic beverage can you drink all night?Whiskey shot and Modelo combo.Tell me your favorite place to go out in New York.Duff’s bar in Williamsburg. It’s a divey metal bar that has $1 PBRs, cheetah lined coffins for seats, and a stool with Justin Bieber's face on it.What does your Seamless history say about you as a person?I like to eat pasta and hot wings in bed, a lot.[caption id="attachment_77553" align="aligncenter" width="750"] via Jerry Media[/caption]Name: Elizabeth Alexander (@rubytwosdae)Job title: Graphic designerHometown: Prescott, ArizonaCurrent Neighborhood: Washington HeightsAge: 22What alcoholic beverage can you drink all night?Margaritas. Alllll day, every day.Tell me about your favorite place to go out in New York.Amsterdam Billiards, where you can get drunk and play pool until 5 a.m. What more could you want?What’s the last show you binged on Netflix?Black Mirror. That show really made me question my existence.Tell me two absurdly random things about yourself.I had purple hair once, and that’s definitely when I peaked. It’s been all downhill from there. I was also pretty intoxicated once and let a friend put his cigarette out on my wrist. #noregrets[caption id="attachment_77552" align="aligncenter" width="1024"] via Jerry Media[/caption]Name: Chris “Bean” Thompson (@bean)Job title: Meme consultantHometown: Chadds Ford, PennsylvaniaCurrent neighborhood: Bushwick, BrooklynAge: 31What’s your favorite thing to do in NYC and why?Consume alcohol at trendy dive bars because no one gives a shit who you are or what you do. People are there to get lit and crush life with their friends.Describe how you feel when you’re hungover: Like someone ran me over with a bus.What is the number one thing that gets you out of bed in the morning? Coffee.What’s the top thing people do that bothers you most? Slow walkers.What is your favorite food and favorite New York food spot? Pizza and spaghetti. Prince Street Pizza.What alcoholic beverage can you drink all night? Modelo’s.Tell me your favorite place to go out in New York: Randolph’s.What does you Seamless history say about you as a person?That I love pizza and spaghetti.Tell me two absurdly random things about yourself.I was born without a sense of smell, and when I eat out, I never get my food on time. It’s just a part of my life now…If you could choose one place in the world to visit tomorrow, where would it be and why? Australia because they get out to live it up. I’m a beach guy that enjoys being active and loves to party.What is one thing you’ve always wanted to do but never had the chance to?Drive up the Pacific Coast Highway in an RV.For the full story, pick up a copy of the spring 2017 “Relationship Issue” of Resource Magazine. [post_title] => Meet the 'Meme Team' Behind Fuckjerry's Instagram [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => meet-the-meme-team-behind-fuckjerrys-instagram [to_ping] => [pinged] => [post_modified] => 2017-03-27 11:13:05 [post_modified_gmt] => 2017-03-27 15:13:05 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77550 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) => WP_Post Object ( [ID] => 77284 [post_author] => 47235 [post_date] => 2017-03-21 09:13:01 [post_date_gmt] => 2017-03-21 13:13:01 [post_content] => After nearly a decade of Keeping Up With The Kardashians, one family member managed to remain largely unnoticed. No, we’re not talking about Kanye—we’re talking about Kirby, a self-proclaimed amateur model, lover of all things, and Kendall Jenner’s fraternal twin. This mustachioed Jenner wombmate stepped out of the shadows of Instagram on July 14, 2015, and since then he’s been showing his love for his sis with a glut of totally not Photoshopped images, gathering close to half a million followers in less than a year. We managed to find some time to chat with him between two intense taquito munching sessions.Until July of 2015, the world was unaware that Kendall Jenner had a fraternal twin. Why had you been hiding for so long? Oh man, well I didn’t have an Insta account to post on for a while because there wasn’t enough space left on our family plan smh. But it’s chill now tho because I won a sweet AF pay-as-you-go card from a cereal box sweepstakes, so I just do that now hahaha!! I guess I’m just trying to play catch-up with posting all my pics, you know? And I’m actually in the background of a bunch of episodes of the show, but I’m usually just busy with my own life stuff. Like, one season I was training for a big Belly Flop Competition (which I won :D) and another season I got mistaken for a crew member and ended up holding lights all season. Pretty chill tho b/c I got into the union and got health insurance for the first time! All about that positive mental attitude!!!You have over 500K Instagram-followers, which is impressive, but Kendall has 68.4M. How does that make you feel?Whoa, that’s freakin awesome! GO KENDALL!!! Should I get her a cake or something? Or like… a gold pen? Gold pens are definitely classy. Kendall is just totally friggin dope at social media. She should study it or major in it or something, right? I’m just a real, real, real proud brother to all my K/J squad so there’s DEFINITELY no beef. She’s my BFFAFAFAFAFAF (best friend forever and ever and ever and ever and ever and ever) times infinity, sealed with an unbreakable pinky promise, so I’ve got nothing but love and hi-fives for her. Kinda crazy there’s even that many people on the planet, right? I thought there was like 4,000 humans but I guess there’s WAY more haha. I hope we don’t run out of room LOL!! Or classy gold pens.You and Kendall seem to get along really well, but that’s just what we see in front of the camera. What’s life behind closed doors like?Oh oh oh, hold on for a quick sec! My taquitos are beepin’ from the microwave. Gotta eat them while they’re hot or they get mushy, you know? BRB. Ok, I’m back. Sorry (not sorry) if I smell like taquitos hahaha!!! But yeah, Kendall and I are so close that she’s the only person in the whole wide world that knows about my athlete’s foot. Well I guess now you know too, but don’t write that in your article. Or just substitute athlete’s foot for…Nobel Peace Prize. But seriously, wearing rollerblades all day apparently gives you way nasty athlete’s foot. Anyways, Kendall and I are LITERALLY as close as, like, two rocks stacked on top of each other. Sometimes she gets mad at me when I fly my drone around in her room, but she always gets over it. That’s what siblings are for!Before the world knew you existed, were there ever times you wish you had a camera around but didn’t? Yes. This one time I met Morpheus while waiting in line for the bathroom at an advanced screening of Cars 2 and I totally freaked out because Morpheus is legit one of my FAVORITE actors but I didn’t have my phone with me smh!! I got him to sign an autograph and had a stranger take a pic of us and text it to me, but when I looked at it later, I realized that it DEFINITELY wasn’t the real Morpheus hahaha!!!! Pretty embarrassing, but now I’ve got a goofy pic of me and some dude waiting in line to go pee pee.What defines you other than being Kendall’s twin? Why don’t you ever post any photos by yourself? Dictionary.com defines ‘Kirby’ as a totally chill dude with a cool ‘tude.’ Jk haha but that’d be really crazy if Kirby was a word in the dictionary. Wait, is it? I’ll check later. I guess Kendall and I are always just around each other so all my pics ARE her pics? But we have separate interests too…like I do competitive eating and rollerblade and play street hockey and do magic and have a pretty GIGANTIC collection of candy from all over the world!!!! And Kendall is into fashion and music and makeup and eating salad. I personally hate salad.So do you think it’s time to get your own reality show?Ya maybe! Here are some options that I’m trying to get made: “Kirby Rides Two Bikes at the Same Time,” “Yucky Foods That Make You Barf,” “The Perfect Cannonball,” “Stop Electrocuting Yourself and Other Helpful Hacks,” and “Around the World in 5,479 Days,” starring me and Mark McGrath. I’ve been “in-talks” about “green-lighting” some of these babies, but Hollywood is one heck of town, you know? Still learning all of the “lingo.” But I’ll definitely keep ya posted if something happens. Fingers crossed! But don’t cross them so hard that they break. That happened to Khloe once smh.How do you deal with people who claim you aren’t real and say @KirbyJenner is run by a small group of Los Angeles creatives?I put a blanket over myself, pop out from behind the couch and shout BOO! at them. Then I take the blanket off and yell “JUST KIDDING IT’S ME KIRBY, NOT A GHOST” hahahah! There are def lots of haters on the internet but Kanye says to ignore those fools because they’re prolly made out of donkey poop. Dunno if a person can actually be made out of poop but Kanye is 95% right about most stuff 100% of the time. Sometimes I pinch myself when I’m having a super duper fun day, just to make sure that I’m actually real. But the pinch ALWAYS hurts, so that’s pretty clear evidence that I’m not just a figment of my own imagination.Between you and me, where did Kirby actually come from? Why does he even exist? Why are we whispering? Is the interview over? Gonna make some more taquitos if you want some. I’ve got chicken and beef but the beef kind of tastes like a shag carpet so you gotta douse it with hot sauce. Thoughts?
This article originally appeared in the spring 2017 "Relationship Issue" of Resource Magazine. To pick up a copy, visit the Resource Shop or enter our giveaway to win a free copy, subscription and more awesome photography prizes![All images used with permission via Kirby Jenner] [post_title] => Kendall Jenner's Secret Fraternal Twin Is Blowing up Instagram [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => kendall-jenners-secret-fraternal-twin-is-blowing-up-instagram [to_ping] => [pinged] => [post_modified] => 2017-03-21 09:11:45 [post_modified_gmt] => 2017-03-21 13:11:45 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77284 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) => WP_Post Object ( [ID] => 77397 [post_author] => 47235 [post_date] => 2017-03-20 10:55:03 [post_date_gmt] => 2017-03-20 14:55:03 [post_content] => When the social media greats come together for a greater good, things go hard. Just a few days after Jerome Jarre launched #TurkishAirlinesHelpSomalia, everything he dreamed of came true, raising 2 million dollars to provide relief to Somalia.After getting off the phone with a volunteer in Somalia last Wednesday, Jerome published a 2.5 minute video on social media to convince Turkish Airlines to let him use one of their flights to Somalia, and fill it with food and water. After just a couple of hours, Turkish Airlines agreed, pledging a 60 ton cargo flight on March 27, and additional room for shipments on commercial flights in the following months. YouTube star Casey Neistat was there to document this extraordinary sequence of events:https://www.youtube.com/watch?v=93dDP-O4VsIOnce they secured the flights, Jerome and Casey, alongside actor Ben Stiller, football player Colin Kaepernick and YouTuber Juanpa Zurita, needed money to fill the planes with food, water and supplies. So Jerome launched GoFundMe page #LoveArmyForSomalia, hoping to raise $1 million in 10 days. Nineteen hours after launching, their goal was met.But that doesn't mean the fundraising is over. In his latest social media post, Jerome clarifies that the first $1 million will be used as promised and planned, but everything after that will be used for sustainable, long-term solutions with a focus on water. To get the absolute most out of this, Jerome has now launched #NominatedForSomalia.Hoping to exponentially grow his "Love Army," Jerome asks everyone who donates to nominate three other people to also donate. For himself, Jerome picked Logan Paul, Gary Vaynerchuk and John Shahidi. This is a social media wildfire, a movement that will do so much more than just raise awareness. Ben Stiller is also already working a documentary surrounding the movement, according to Jerome.https://twitter.com/jeromejarre/status/843543015293632513You can donate here! [post_title] => Social Media Stars Raise Millions for Somali Relief [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => social-media-stars-raise-millions-for-somali-relief [to_ping] => [pinged] => [post_modified] => 2017-03-20 10:55:03 [post_modified_gmt] => 2017-03-20 14:55:03 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77397 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) => WP_Post Object ( [ID] => 77255 [post_author] => 25217 [post_date] => 2017-03-20 08:30:54 [post_date_gmt] => 2017-03-20 12:30:54 [post_content] => On a Sunday morning, a sliver of light creeps through the cracks in your blinds. You feel the warmth of the sunshine on your cheeks, as you interlace your fingers, slowly raising your hands above your head. You point your feet, uncurling your toes, releasing the remnants of the night from your muscles. The winter has nearly climaxed, and it’s frigid; the draft from the window coerces you beneath your plush white blankets. You’re craving a New York bagel. Maybe with a fresh spread of avocado butter, delicately adorned with red pepper flakes and cilantro. You smell coffee in the kitchen. A ripple of motivation trickles down your spine. With an impulsive thrust, you relinquish the comfort of your bed. Your feet meet the floor. And as you stand there half-naked, you look straight down the glass barrel of your partner’s camera. You realize all of this has just been filmed to be watched by millions of strangers on YouTube. Life isn’t easy when shared with a vlogger. The camera is constantly recording, making your private life public. Sunday mornings, family outings, and even trips to the grocery store are all fair game for good content. Not to mention that authentic, intimate stories are what sells best on the internet these days. On the other hand, it is not just your personal life that’s threatened. Vlogging is a 24-hour hustle that consumes your partner’s spirit and attention. The days are spent furiously shooting; editing unravels into the early morning hours. A good night’s sleep is rare for this lifestyle. And to top it off, the comment section is enough to emotionally ravage the average human being. Enter the world of Candice Pool Neistat, wife of legendary YouTube Filmmaker Casey Neistat. For over 10 years, they’ve dated, intermittently, until marrying—for the second time—in 2014. They also have a 2-year-old daughter, Francine, alongside Casey’s 19-year-old son, Owen. Over the years, Candice has experienced more than her fair share of vlogging tribulations. Yet still finds time to be a wife, mother, stepmom, business owner, and woman. So to learn more about surviving life with a vlogger, we spent a day inside the Neistat family's Manhattan apartment. Sorry Casey, we love you, but you don’t make things so simple.[caption id="attachment_77264" align="aligncenter" width="1024"] © Jason Leiva / Resource Magazine[/caption]
The Wife The dedication and persistence within Casey’s work is generally unmatched. It’s fast-paced, cleverly edited, and instills what it takes to be a creative today; to worship the grind—to pursue your passion, furiously, no matter how low you begin. It’s the epitome of that New-York-City-hustle, or as Casey says, “Do More.” What’s more, in fact, is the innate consistency of each episode, not only in the production value—in which Casey uses low-key equipment to produce high-quality content—but the concept of using restrictions to your advantage; to leverage your obstacles, take risks, and create something you love. And it’s certainly been effective, as Casey’s gained millions of subscribers since the vlog launched in spring 2015. But that didn’t come easy. His typical day, for example, would begin around 4 a.m. He would wake up, exercise, and start shooting, all before heading to the office. Throughout the day, he would continue to get footage, until about 10 p.m.—that’s when editing would begin, only to wake up and do it again the next morning. Oh, and this was in addition to the filmmaker’s routine responsibilities, which, at the start of the vlog, included working in the media lab at MIT, starting a new business—which later became Beme, the now-defunct video sharing app—and helping supermodel Karlie Kloss launch a YouTube channel.In many ways, this weighed on his relationships with family, especially his marriage. According to Candice, she was initially puzzled by the idea of a daily vlog. She saw it as egotistical, an attempt to “be famous for just being famous.” “He was constantly thinking about the vlog and what could shoot for the vlog. He had to get footage. He had to get a story,” Candice said. Eventually, the couple no longer slept in the same bed because Casey’s late-night editing kept Candice awake. Candice felt stuck. She was frustrated. She didn’t dislike the vlog; she was upset with Casey for making the vlog. But after what Candice calls a “blowout fight,” this led to a turning point, maybe, for both of them.The agreement they crafted was simple: to communicate, and decide together when the camera was coming out. And despite Casey’s passion for vlogging his family, he ultimately stopped carrying the camera around his loved ones almost entirely.“It takes a certain type of person to be able to support someone like Casey,” Candice said. “I was on the verge of being too selfish to support him, but I tried to remind myself that it’s his passion and career. I had to be strong enough to bite my tongue when the camera was out. Vlogging is intense, it’s all encompassing for 24 hours a day.”But it certainly paid off. In November, 2016, Casey announced that he was ending the vlog by virtue of a new project with CNN. The media giant had purchased Beme, partnering with Casey and his team to create a media platform “devoted to filling the world with excellent, timely and topical video and empowering content creators to use technology to find their voice.” It is also important to note that Casey will maintain ownership of his YouTube channel and continue making videos, just not on a daily basis.“It was like night and day from the moment he didn’t upload a video,” Candice said. “Now we’re in bed together by 10 p.m., and he’s happy and enjoying the moments. I feel like I have my husband back.”[caption id="attachment_77265" align="aligncenter" width="1024"] © Jason Leiva / Resource Magazine[/caption]
The Boss Casey’s not the only powerhouse in the Neistat family. In addition to being a wife, mother, and stepmom, Candice owns two jewelry design companies. The first is Finn Jewelry, a niche luxury brand, which she launched over 12 years ago. The second is Billy!, her latest brainchild that focuses on unisex apparel and accessories, dedicated to her own simple, effortless style—a ratty sweater, jeans, and high-tops—and the idea that there’s no right or wrong way of doing things. It’s her way of saying, ‘I’m Candice. I’m late to work with a Starbucks iced coffee. And I don’t give a fuck.’ “When I started Finn 12 years ago, everything was about, like, oysters, champagne, macaroons, pink this, pink that, and sort French girl decadence. It is absolutely not who I am in any way shape or form,” Candice said. “Especially since I got married and had the baby. I barely have time to cut my hair these days.”But while Finn will always be her first love, and continues to grow as a business, Billy! was her answer to the disconnect that formed between Finn’s style and her own personal style. She explains that as a business owner, your career becomes your life—you’re thinking about work 24 hours a day. She was consumed by a brand that was no longer a reflection of herself. “You don’t just go to work and come home and that’s it. You wake up in the middle of the night thinking about the bills you have to pay. You wake up in the morning thinking about new designs. You go to bed thinking about press you need to do,” Candice said. “My mind was totally consumed with this brand that wasn’t me. I wear the same sweater, the same jeans, the same sneakers almost every single day. The same eye liner. The same chapstick. It’s just simple.”So far, Billy! has seen immediate success, with over 120K Instagram followers and a product lineup including necklaces, t-shirts, and other accessories, such as branded moleskine notebooks and tote bags. “It’s growing faster than I thought it would,” Candice said. Candice has always been driven by the entrepreneurial spirit. As a child, she would preemptively put lemonade stands on the jogging path, because she knew that’s where people are thirsty. In middle school, she created plastic earrings and sold them door-to-door. During her first internship, she used leather to made cuffs that she sold to Patricia Fields, who became the stylist for Sex and the City. In that way, her and Casey are very similar. Despite the breakups and hard times, they connect through their work-driven sensibility, or as Candice puts it, the “why-the-fuck-do-people-complain-just-do-it” mentality. “When it comes to work, Casey’s a huge support system for me,” Candice said. “We approach our business model around the idea that if you can’t get somewhere in a straight line, use a curvy line to get there anyway. That’s our attitude for everything.”
________ For the full story, pick up a copy of the spring 2017 "Relationship Issue" of Resource Magazine or enter our giveaway to win a free copy, subscription and more awesome photography prizes! [post_title] => Candice Pool Neistat's Guide to Surviving Life With a Vlogger [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => candice-pool-neistats-guide-to-surviving-life-with-a-vlogger [to_ping] => [pinged] => [post_modified] => 2017-04-08 13:20:52 [post_modified_gmt] => 2017-04-08 17:20:52 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77255 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 10 [filter] => raw ) => WP_Post Object ( [ID] => 77164 [post_author] => 47246 [post_date] => 2017-03-16 14:53:53 [post_date_gmt] => 2017-03-16 18:53:53 [post_content] => Exurb1a was a writer for 10 years before he became a YouTube star; but 'star,' he says, may be too strong of a word.He hustled like a writer, sending his work to publishers who would rarely respond. He spoke like a writer, saying creativity was a fundamental human quality, not unique to someone like himself. And he took jabs at himself like an artist, saying he'd never be so grandiose as to call himself an educator.But it was his online presence that catapulted him into a successful creative career. Today, Exurb1a's followers number in the hundreds of thousands, and his views per video, in the millions.He attributed his YouTube success to a post on Reddit that placed one of his videos on the front page, a surprise he found waiting for him one evening when returning from a walk with his dog. From there he mutated from book author to new media creator; much like Wolverine, minus the claws, and with the mania that comes with being only as good as the last thing you made.Exurb1a's face has been replaced online with the image of a cosmic turtle. He has published two books using his online persona, both of which he says have been well-received. And yet, he struggles to explain his preference for secrecy. "I think it allows people to generate a story more interesting than the incredibly boring life I lead," he said.There are some ways in which his rising YouTube fame has tugged at his artistic reigns. He finds himself avoiding certain subject areas, such as politics. The second, especially back when few were paying attention to him, is the occasional negative comment. Though he describes these things as "inevitable."Overwhelmingly, however, Exurb1a is grateful to be living on the patronage of his fans, who fund his work and housing. He lives life as a creator full-time, an experience he likens to the artist-patron relationship of the European Renaissance.Though he does go back and forth on whether what he does is art."I wonder if our descendants will be looking back on what we did as the 21st century version of the novel,” he muses.Mark Twain himself enjoyed a life of secrecy. And Banksy may very well be a woman. J.D. Salinger lived a secret, reclusive life. Even more, if we look at music, the artists behind Daft Punk and Gorillaz continue to remain unknown.Is Exurb1a on to the secret of their success?"Hardly," he says, answering with a blush. [post_title] => Is Anonymity the Secret to Becoming an Influencer? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => is-anonymity-the-secret-to-becoming-an-influencer [to_ping] => [pinged] => [post_modified] => 2017-03-15 20:25:14 [post_modified_gmt] => 2017-03-16 00:25:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77164 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 1 [filter] => raw ) => WP_Post Object ( [ID] => 77237 [post_author] => 47235 [post_date] => 2017-03-16 10:49:30 [post_date_gmt] => 2017-03-16 14:49:30 [post_content] => Wednesday night, after getting off the phone with a volunteer in Somalia, social media star Jerome Jarre published a 2.5 minute video on Twitter and Instagram. The person he spoke with had just witnessed a 6-year-old girl dying in front of him due to dehydration, after walking 55 miles with her mother to find water. To Jerome, it exemplified a much bigger problem that's rarely talked about in mainstream media: 20 million people in East Africa are going through the worst humanitarian crisis since World War II.https://twitter.com/jeromejarre/status/842086732686360578But Jerome doesn't believe in fatalism or portraying problems as if we can't do anything about them. "We can come together, especially with the power of social media," Jerome said in the video. His idea? To find a plane, fill it with water and food, fly it to Somalia, and have local NGO's distribute the cargo to the those in need. After doing some research, Jerome found that Turkish Airlines is the one airline that flies to Somalia from New York City. This led him to launch #TurkishAirlinesHelpSomalia, encouraging his followers to make some noise and "put the hashtag everywhere. Bombard [Turkish Airlines], so they must give us an answer quickly."The idea exploded on social media. His video was shared by many of his fellow influencers, such as Casey Neistat and Juanpa Zurita, while other celebrities, like Ben Stiller, made their own videos to direct the world's eyes toward the crisis. Just a few hours later, Turkish Airlines responded.https://twitter.com/TurkishAirlines/status/842322950934138880We've reached out to Jerome for comment and will update this post when we hear back. But it surely looks like Somalia will soon be welcoming a very meaningful flight, all thanks to the power of social media influence and the inspiration to do good for those in need.To learn more about Jerome Jarre's mission to bring light to the world through social media, check out our cover story from the fall 2016 "Humanity Issue" of Resource Magazine. The featured image of this article was photographed by David Johnson for Resource Magazine. [post_title] => Jerome Jarre Used a Hashtag to Fly Food and Water to Somalia [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => jerome-jarre-used-a-hashtag-to-fly-food-and-water-to-somalia [to_ping] => [pinged] => [post_modified] => 2017-03-16 10:49:30 [post_modified_gmt] => 2017-03-16 14:49:30 [post_content_filtered] => [post_parent] => 0 [guid] => http://resourcemagonline.com/?p=77237 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ))